It’s a rarity to walk into a store one month and then walk into that same store the following month and see the exact same layout. Most often, store managers ensure that their product displays and signage are regularly changed so that visitors are provided with new visual stimuli. When customers are greeted with the exact same appearance time in and time out, they get the feeling that nothing new is happening with the business. Your website is no different.
These days, your company website is most likely to be the first place a curious consumer will go to learn about your business. Having an easy-to-navigate website that is regularly updated with new content, photos and other timely information about sales, events and special offers is integral to your company’s reputation. In order to encourage visitors to keep coming back, your website needs to be constantly updated.
What problems might you encounter by having a stale website? Here are four:
No different than your physical store location, a website that offers nothing new is one that is practically asking potential customers to stay away. Keep in mind that with every visit to your website is a new opportunity to begin a relationship. The more people who visit your site, the more opportunities you have to transition them into paying customers. A dwindling number of website visitors is bound to impact your bottom line.
Search engines pay much closer attention to websites that are updated frequently. Updating your site with new blogs, downloads, web pages and photos is a great way to have search engines locate it on a more frequent basis. A stale website will ensure that it ranks low in search engines, making it a lot less likely that curious consumers will find your company online.
Image counts for a lot. When people visit your site, they are immediately given an impression of the type of business you own. If it is uniquely designed, visually stimulating and easy to use, people will likely consider your business to be reputable. One that shows no signs of improvement over the course of time gives the impression that the business has nothing new to offer or is simply behind the times when it comes to technology.
When you add up all of the previously listed problems, this is the sum of the equation. If your website isn’t making your company look good, you’re going to have consumers flock to your competition. This is especially true if your competitors’ websites are regularly updated and therefore, more inviting to web users. If you’re looking to ensure that you don’t lose customers to your competition, your website will need more attention.
MeloTel’s Website Maintenance Services are perfect for the individual or small business that has a small amount of sites in its network and can benefit from about 2 to 15 hours of work each month. We provide a variety of website maintenance services by a highly-skilled, competent and dedicated staff that can complete ongoing web-related tasks that might be taking time away from more important business needs.
For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
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