https://melotel.com/wp-content/uploads/2020/05/inner-banner2.png
The Most Reliable & Trusted
VOIP Service Provider
in Canada
May 31, 2017

4 Problems You Encounter By Having A Stale Website

It’s a rarity to walk into a store one month and then walk into that same store the following month and see the exact same layout. Most often, store managers ensure that their product displays and signage are regularly changed so that visitors are provided with new visual stimuli. When customers are greeted with the exact same appearance time in and time out, they get the feeling that nothing new is happening with the business. Your website is no different.

These days, your company website is most likely to be the first place a curious consumer will go to learn about your business. Having an easy-to-navigate website that is regularly updated with new content, photos and other timely information about sales, events and special offers is integral to your company’s reputation. In order to encourage visitors to keep coming back, your website needs to be constantly updated.

What problems might you encounter by having a stale website? Here are four:

1. A dwindling number of visitors.

No different than your physical store location, a website that offers nothing new is one that is practically asking potential customers to stay away. Keep in mind that with every visit to your website is a new opportunity to begin a relationship. The more people who visit your site, the more opportunities you have to transition them into paying customers. A dwindling number of website visitors is bound to impact your bottom line.

2. Minimal search engines hits.

Search engines pay much closer attention to websites that are updated frequently. Updating your site with new blogs, downloads, web pages and photos is a great way to have search engines locate it on a more frequent basis. A stale website will ensure that it ranks low in search engines, making it a lot less likely that curious consumers will find your company online.

3. A poor reputation.

Image counts for a lot. When people visit your site, they are immediately given an impression of the type of business you own. If it is uniquely designed, visually stimulating and easy to use, people will likely consider your business to be reputable. One that shows no signs of improvement over the course of time gives the impression that the business has nothing new to offer or is simply behind the times when it comes to technology.

4. A loss of business.

When you add up all of the previously listed problems, this is the sum of the equation. If your website isn’t making your company look good, you’re going to have consumers flock to your competition. This is especially true if your competitors’ websites are regularly updated and therefore, more inviting to web users. If you’re looking to ensure that you don’t lose customers to your competition, your website will need more attention.

MeloTel’s Website Maintenance Services are perfect for the individual or small business that has a small amount of sites in its network and can benefit from about 2 to 15 hours of work each month. We provide a variety of website maintenance services by a highly-skilled, competent and dedicated staff that can complete ongoing web-related tasks that might be taking time away from more important business needs.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

0 Comment

Leave A Comment

Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

Request Information

Connect With Us

Back