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January 11, 2016

4 Benefits Of Updating Your Business Website

In order to keep the interest of the general public, business owners must seek to regularly make changes in the ways they operate their companies. Let’s use this obvious example – somewhere in early November, most storefronts were redesigned to reflect the upcoming holiday season. With that season now over, stores have taken down their decorations in favour of some new decor. You get the point.

Such changes are needed all throughout the year. And the very same thing can be said about your business website. It’s important, not only to reflect changes in the seasons, but the changes taking place at your business, on its website. It helps to convey, to online visitors, that things are happening with your brand. A stale and stagnant website communicates that there is nothing special taking place. This doesn’t help to generate business.

Here are four benefits to updating your business website:

1. It will encourage repeat visits. Keep in mind that a large number of Canadians jump online to browse products and services long before they decide to visit brick and mortar store locations. When your website is regularly updated, it encourages people to keep coming back to see what’s new. The more visitors you get, the opportunities you give your business to turn those repeat visitors into paying customers.

2. It keeps people engaged. Remember that people use the internet, not just to read what others have written, but to do some writing themselves. If your business website has a regularly updated blog, it encourages people to get involved in conversations. Blogs are often commented upon and shared via social media. Your blogs also help to position your brand as an industry leader. They’re meant to get people talking and sharing what they’ve learned from you.

3. It increases your sales opportunities. As mentioned earlier, a lot of people use the internet to browse. But the internet is commonly used as a shopping source as well. With your website being visited regularly, thanks to its constant updates, you provide yourself with an entirely new way to generate revenue. If customers can buy directly from your site, you give yourself the opportunity to make sales even when the doors of your store are closed.

4. It grows your social media reach. As we pointed out before, cool companies get people talking. The more content you add to your site, the more reasons you give people to talk about it. Why not start some of those conversations yourself? Every time you update your website, you have something new to talk about on your Facebook and Twitter pages. Posting links will help to keep people engaged and grow your friends and followers online.

As you may have guessed, MeloTel can certainly help you to take advantage of all of the benefits that come with regularly updating your business website. Our Website Maintenance Services are just perfect for the individual or small business that has a small amount of sites in its network, and that can benefit from about 2 to 15 hours of work each month. MeloTel provides a variety of website maintenance services by a highly skilled, competent and dedicated staff.

Our Bloggers & Creative Writers For Hire are among the best in the country at adding relevant and interesting content to company website from all industries. Our talented blog writers have been helping company websites to regularly increase their traffic for years. Our copy is readable, engaging and optimized to get you more hits in search engines. Take a look at our very own blog to see what we mean!

For more information, please don’t hesitate to contact MeloTel at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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