With the holidays fast approaching, many of us will be getting back in touch with family members and friends that we haven’t spoken to or seen in a while. It’s all part of the holiday tradition. Reaching out to loved ones and gathering to celebrate good times is often what the end-of-year holiday season is all about. For the most part, the relationships with our family members and friends don’t dissipate simply because of distance the rest of the year.
The same thing can’t be promised for our customers, however. Even though they have supported your brand in the past, there is no tangible tie to your business that they must remain loyal to. This is why continually working to secure customer relationships is an important part of marketing your business. Your customers are under no obligation once they’ve made purchases from you. So, it’s up to you to do your part to stay in touch.
Here are four benefits of staying in touch with customers:
1. It inspires loyalty. When you send emails, make phone calls or even write letters to the members of your customer base, it shows that you truly care about their business. Putting in an extra effort around the holiday season will especially be important as your customers will be reminded of where to go to shop. Never forget that your customers always have options. If you want them to be loyal to your brand, you’ll let them know that you’re thinking about them.
2. It saves you money. It’s often been said that it’s a lot easier to market a brand towards customers that already support it than it is to advertise to customers who have never done business with it. You’ll be saving yourself a lot of advertising dollars when you decide to personally reach out to those who have been your customers in the past. They already know a little something about you, so it shouldn’t be too hard to pique their interests again.
3. It gives you a leg up on competition. Let’s be honest. Not a lot of businesses put in the effort to make personal connections with their clients. This is especially true for larger corporations. They’re too big to even know all of their customers by name. As a small business owner, this gives you an advantage. Hopefully, you’ve gotten to know the people who support your business throughout the years. Now is a good time to strengthen that bond.
4. It enables you to take advantage of new technologies. Getting in touch is a lot easier than it used to be. Obviously, you don’t have to sit and handwrite letters to everyone you know anymore. Sure, some people still choose to do that with Christmas cards. It adds to the personal touches placed on the gestures of reaching out. But, today, you have the options of email and social media to get in touch with the people who matter most to your business.
At MeloTel, we provide our customers with various “getting in touch” options. Our Commercial Phone Services make it easy to stay in constant communication with clients from all over the world. They offer unlimited calling to more than 22 countries! As well, our services also incorporate ways to make it easy for your clients to get in touch with you. Being accessible, in today’s world, is a big part of being successful.
Our Single Number Reach feature enables you to give out one phone number that will ring up to five different devices simultaneously. That way, no matter where you are, or what device you happen to be near, you’ll never miss another important call again! For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"