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July 8, 2015

4 Benefits You Miss Out On By Not Blogging

By today’s standards, blogging is nothing new. However, it’s still a fairly new concept to many a small business owner in Canada. “You mean I just write stuff and put it on my website? How does that help me?” These are common questions from entrepreneurs who are used to the old school, presumably tried-and-true methods of advertising their businesses. You know…things like handing out flyers or pamphlets – outdated concepts.

Today, the world functions online. That isn’t to say, of course, that no one visits stores in person anymore. Of course they do. But, the majority of modern-day shoppers research the businesses they are curious about on the internet before visiting them. Therefore, having a strong online presence is vital to a company’s success in this day and age. And blogging has greatly helped websites all over the world to grow their reach.

When you add new blog posts to your website, you are creating new content that is bound to get picked up by search engines. The more keywords that are related to your industry that are included in your blogs, the better the chances are that they will be found when people are searching your industry. Are you taking advantage of blogging? If not, there’s no better time than now to start!

Here are four benefits you miss out on by not blogging:

1. Boosting SEO. As mentioned, Search Engine Optimization is a big deal these days. When you add fresh content to your website, you allow for Google to increase the number of opportunities you have to get noticed. Take, for example, this very blog post. When people type in “blogging” or “blogs” into a search engine, this blog adds another reason for the MeloTel website to come up in the search! By not blogging, you minimize such opportunities.

2. Growing your customer relationships. If you’re not blogging and members of your competition are, you’re bound to lose out on the chance to add new clients to your customer base. People will be flocking to your competitors if their websites are coming up before yours in their Google searches. Not to mention, blogs provide excellent insight into a variety of topics. The content itself should be interesting enough to keep people coming back to your site.

3. Proving your expertise. As mentioned, adding new content to your website is a great way to encourage its visitors to return. By not blogging, you miss out on proving how much of an expert you are in your field. People enjoy reading blogs because they are often quick and easy ways to pick up informative tidbits that they wouldn’t otherwise know. If you are the provider of such useful information, it can go a long way in securing your reputation as an industry leader.

4. Spreading brand awareness. Although blogs are meant to cover a variety of topics and often be as entertaining as they are informative, they often champion the products and services of the companies that posts them. After all, the overall objective of your blog posts is to bring about more awareness of your brand. By not blogging, you provide your business with less opportunities to grow its reach.

As a business owner, you already have a lot on your plate and likely have busy days each and every day. This is where MeloTel can help you! Our Bloggers & Creative Writers For Hire write for small business websites all over Canada. Our team is made up of uniquely talented writers who have been known to expertly cover a myriad of topics. No matter your industry, they can get the perfect blogs written up for your company website.

For more information, give us a call at 1-888-MELOTEL or press “Click 2 Chat” in the upper right hand corner of our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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