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November 8, 2018

3 Ways Blogs Can Bring You More Business

In our last blog, we revisited the power of blogging and pointed out just how much blogs can make your business look better. At MeloTel, we take great pride in the fact that our Bloggers & Creative Writers For Hire don’t just make our website look good, they also significantly change the images of our clients’ company websites.

Let’s work together to take your site from being a stagnant entity to a constantly updated source of news, customer service and industry-related information! Here are three ways blogs can bring you more business:

1. They help to grow your client base.

It’s hard to come up with any business strategy that doesn’t have business growth as its ultimate objective. Don’t assume that blogging is a frill or fruitless endeavour. It’s quite the opposite. A regularly updated blog is bound to attain a growing readership. The more people who visit your blog, the more opportunities your company gets to turn readers into paying customers. It all starts with your first post!

“Static websites don’t attract many new clients or customers,” informs Nick Scheidies of IncomeDiary.com, “But a regularly updated blog can produce a constant stream of good leads from all around the world. When you publish in-depth blog posts that help potential clients/customers solve their problems, they come to trust you and respect you as an expert in the field.”

2. They provide non-intrusive marketing.

Television commercials, print ads, radio spots, flyers, billboards – all of these age-old marketing strategies are known for a particularly commonality: blatant advertising. There’s nothing wrong with that, of course. All companies needs to advertise. Blogs, however, market businesses in ways that are less about products and services and more about engaging with target audiences. They are more personable than the average ad and call readers to interact with the brand.

“For companies and entrepreneurs, gaining online visibility is one of the best ways to grow subscribers, leads and ultimately revenue,” says Gary Dekmezian of HuffPost, “This can’t be achieved with a static corporate website. Creating blog content that is valuable, helpful, and/or entertaining is an effective way to grow your website’s authority, online rankings, and traffic.”

3. They position you as a leader in your industry.

Trust is so important. When customers contact you, they’re looking for help from a trusted source in your industry. To prove you are that trusted source, your blogs should demonstrate your knowledge of all things related to your industry. They shouldn’t, however, read as if you’re speaking over anyone’s head. Eliminating jargon and writing as you would speak is an ideal way to show that you are a leader in your industry who is willing to help anyone.

“Over time, as you write more posts and share more of your expertise, you’re website will change from ‘just another blog’ into a powerful demonstration of your knowledge in a field,” notes Scheidies, “When somebody visits your site and sees the insights you’ve shared on a subject, along with the community of people who respect and seek that insight, it will be clear that you’re genuinely an expert in the field.”

For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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