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August 29, 2017

3 Telltale Signs Your Company Website Needs To Be Updated

Arguably, your company website is the most important way for your business to attract new customers. In today’s internet-obsessed world, you’d be hard pressed to find a shopper who doesn’t research various products, services and brands online before making any buying decisions. Your website, therefore, should be kept up to date – refreshed with new content on a regular basis.

There are some telltale signs that your website needs to be updated. Here are three:

1. The colours are overwhelming.

Each website should have a theme – one that incorporates a set number of colours to provide a sleek and professional design. Generally speaking, those colours should also be used as part of the company logo and brand imaging that accompanies all of your advertising and correspondence. Using too many colours may cause your website to look too busy. The last thing you want to do is turn away visitors because they are displeased with the way your site appears at first glance.

2. It doesn’t include high resolution photos.

Hello, it’s 2017! If your site is still making use of old, grainy photographs, you’re only turning more visitors away. These days, people are used to viewing images and videos in crystal clear high definition. If your site doesn’t incorporate HD photos, it’s definitely time to update them. This is easy to do. Your smartphone comes with an HD camera. Snap some new product shots or better yet, invest in a professional photographer to give your site the high-quality appearance it deserves.

This is especially important if all of your images are stock photos. While using stock photos is acceptable for blog posts, it’s wise to include shots on your site that are exclusive to your brand. We’re talking about pictures of your staff, for example. On the MeloTel website, we have photos of our team members that were taken at a photo shoot that was arranged specifically for the purpose of introducing our team to our website’s visitors. It definitely gives our site a uniquely personal appeal.

3. It’s heavy on jargon-filled copy.

Naturally, your company website needs to include information about products and services. But, it’s important to have it composed in a way that doesn’t turn readers away. Copy that is rich with industry jargon or seems to go on and on forever isn’t bound to attract customers. As mentioned in the previous point, images are important. They should accompany all copy. However, your copy should also be readable and engaging.

MeloTel’s Bloggers & Creative Writers For Hire specialize in revamping website copy so that it appeals to a larger audience. Making greater use of everyday language to make your brand appear more approachable and interesting is a key ingredient to their writing style. In addition to utilizing MeloTel’s Website Maintenance Services, hiring our writers to compose your website copy will help it to generate more business for your brand.

Allow MeloTel to help you update your company website! For more information about our services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

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Fouad Shuhaiber (CEO)National Projects

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Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

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