If you’re the owner of a small business, you’ve hopefully already come to realize that you have numerous advantages over major corporations. That may sound like an odd thing to say, but consider the fact that small businesses are able to form and develop stronger relationships with their smaller client bases.
Customers care about this. Make no mistake about it. When you’re able to address your repeat customers by their first names, it goes a long way in securing their loyalty for the long-haul. With that said, it’s important to remember that you still need to market your business. But, remember that doing so doesn’t require the big budgets that major corporations use. It requires some creativity and an ability to connect with your customer base in a personal way.
Here are three smart marketing tactics for small businesses:
Is there anyone out there who isn’t on social media? Whether it’s Instagram, YouTube, Facebook or Twitter, videos are among the most popular posts you’ll find on social media. Creating an instructional video that demonstrates the benefits of your products and/or services is a great way to get seen and a great way to garner interest. This is especially true if millennials are part of your company’s target audience.
“Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist,” notes Megan Marrs on Wordstream.com, “Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your regular old iPhone!”
To put it bluntly, this is exactly what we’re doing right this very second! This blog is an example of content marketing. It offers helpful information to entrepreneurs while also promoting a service. The impact of this very blog post is found in the fact that it a) will help the MeloTel website rank higher in Google searches for “small business marketing” and b) will help to advertise our latest innovation.
“You should create relevant content showcasing your business values and the care you take to resolve people’s problems with your products or services,” agrees DesignHill.com, “Then, distribute the content through a wide range of channels online. This way of content marketing is a proven tactic to drive the traffic towards your business from varied sources.”
See what we mean? As much as we totally believe in taking advantage of a variety of small business marketing methods, the MeloTel team is excited to offer our new MeloText service and confidently stand behind it as a must-have for small business owners. As a reminder, MeloText is a Text Message & SMS/MMS Marketing Software Platform that allows business owners to grow their mobile audiences, better engage their clients and increase their sales.
It couldn’t be easier to set up your account – register HERE! For more information about MeloText, feel free to visit the brand new MeloText website. And, as always, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"