In our last blog, we revisited the importance of content marketing. As we pointed out, a company without a website practically doesn’t exist. But, let’s be honest. Most businesses have websites. But do those websites get updated often enough? The MeloTel Blog is a prime example of how a website can be updated on a regular basis. And today’s blog entry will describe the problems that exist when websites aren’t updated regularly enough.
Here are three signs you need to update your website’s content more often:
In today’s business world, a company’s website needs to rank high in search engines in order for it to receive a lot of hits. The more often you update the content on your site, the friendlier search engines will be to it. In other words, the websites with the more frequently updated content are usually the ones you find in your Google searches.
“Not only is good-quality, original content great for SEO purposes, it’s also a brilliant way to drive traffic to a website and keep consumers on the site for longer,” says Teagan West on Scrunch.com, “For example, a website with just a homepage and contact page will receive much higher bounce rates, limited page views and very little engagement, whereas a website with an onsite blog packed full of engaging content leaves an impression on the user and encourages them to interact with the site and visit multiple pages.”
What are people doing when they visit your website? Are they quickly browsing through it and then logging off? Or are they sticking around to read your content? You’ll know the answer to these questions based on what your callers tell you. How often do you hear “I saw on your website…” from a potential customer who calls you up? If it’s a very rare occurrence, you need more engaging content on your site to get your visitors more interested in what your business has to offer.
“When people are searching for a product or service, they a looking for a solution to their problem(s),” explains Evie Harrison of Rapid Boost Marketing, “And the company that explains best how their product/service can solve that problem wins over the customer. Content marketing gives you the opportunity to not only address the issue but also tell the consumer how it can benefit them in some ways.”
Have you delved into online advertising practices that aren’t giving you much of a return on your investments? Not everyone who uses the internet is quick to click on a pop-up ad. The content on your site is meant to be interesting and engaging. Remember, we’re talking about content – not a blatant commercial. Savvy consumers are hip to the differences between what speaks to them and what just advertises to them.
“Digital advertising such as takeovers, banners, videos, and other formats are becoming less efficient,” writes Steve Olenski on Forbes.com, “More people than ever are using ad blockers to deal with the problem of ad fraud. Marketers are faced with the challenge of finding new ways to reach their consumers, in a way that makes them happy rather than makes them angry.”
MeloTel’s Bloggers & Creative Writers For Hire are experts at updating websites with relevant content. To learn how they can improve your site, call us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"