At MeloTel, we like to pride ourselves on being the in the customer satisfaction business. Because no matter what products you sell or services you provide, your business should strive to make customers happy. At least, that’s what we believe. And we know that our customers feel the same way. With Canadian business owners making up our client base, we know how important it is to meet their needs and even exceed their expectations.
We know this because it is the same attitude that they have when dealing with their clients. You might say that a business owner makes the best kind of customer! It has helped MeloTel to not just develop a customer service regime that has worked wonders for our brand’s reputation, but it has helped us to learn from the best entrepreneurs that Canada has to offer. With that said, it’s always good to provide reminders of how to guarantee that you have satisfied customers. Here are three.
1. Keep them informed. When you are an expert in your field, it’s important to give your customers the comfort in knowing that they are in good hands. Keep your clients abreast of all of the new goings-on in your industry and let them know how you can ensure that you are keeping them on the cutting edge. Be available to answer questions and don’t be afraid to accept feedback about how you’re doing.
Feedback, after all, is arguably the best possible way to learn how to provide top-notch customer service. Who better to learn from than the very customers that you serve? As well, keeping your clients informed ensures that there is less potential for disappointment. The last thing you want is for a customer to enter your store looking for a product only to find that it is sold out. Use an email newsletter to continually keep your clients in-the-know.
2. Offer exclusives. Speaking of being in-the-know, customers enjoy feeling like they are part of an exclusive club. Your email newsletter, for example, should provide information that is specific to those who have subscribed to your list. Discounts, special deals, sales events and the like can be taken advantage of by those who are considered “special” to your business. Work to make sure that you have customers who are encouraged to remain loyal.
One way to do this is to offer a rewards program of some kind. The more a person visits your store, the more that person should benefit from their visits. Perhaps, implementing a point system of some kind would do the trick. You may even want to begin a referral program that provides bonuses to those who recommend your brand to others. Offering a significant savings on future purchases is one way to not just satisfy customers, but increase your customer base.
3. Run contests. People love getting things for free. This is likely to be a part of the human condition for all time. And why wouldn’t it? It’ fun to “win”. Give your customers the opportunities to enter draws in order to win a prize. It will generate more excitement about your brand and encourage people to visit both your store and website more often. The key, however, is to have the contest benefit your business in a larger way.
At MeloTel, we are now offering our customers the opportunity to win $100.00 a month simply by filling out our new Customer Satisfaction Survey! By filling out the survey based on your last interaction with one of our technical support staff, you will automatically be entered into the monthly draw for the cash. It’s another one of our ways to thank our clients while striving to be better in the field of making our customers happy.
If you have any questions, please don’t hesitate to call us at 1-888-MELOTEL!