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September 27, 2018

3 Reasons To Send Out Email Newsletters

At MeloTel, we see as ourselves as “practice what you preach” people. What we highly recommend, we do ourselves. This is most certainly true when it comes to email marketing. Each week, we send out a new email newsletter to our subscribers. And we regularly encourage our clients to reach out to their own customers on a regular basis. Email newsletters provide great ways to keep in constant contact. They serve as excellent online methods of building and maintaining customer relationships.

Here are three reasons to send out email newsletters:

1. They grow your customer relationships.

Remember that, in today’s business world, customers expect more from the companies they support. Instead of just products and services alone, they want relationships that make them feel valued as customers. Your email newsletters should offer exclusive opportunities for your subscribers to take advantage of. New product lines, special discounts, upcoming events – these and other highlights of your brand should be delivered directly through your newsletters.

“Publishing a newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services,” writes Ian Linton on, “Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email. Newsletter content builds a broader picture. To encourage readers to find out more, include links to more detailed information on your website.”

2. They help to drive sales.

What better way to let your customers know about the great products and services you have to offer than to tell them directly? Newsletters are great for boosting sales. You don’t have to take our word for it. reveals some very telling statistics based on a study conducted by Convince & Convert.

“44 percent of email subscribers made at least one purchase based on a promotional email they received in 2015,” notes the website, “And, even better, people who make purchases marketed through emails spend 138% more than people who do not receive emails. If you’re still wondering if and why are newsletters important – think of all the sales opportunities you’re missing out on if you don’t send out regular newsletters.”

3. They showcase your expertise.

Who doesn’t like working with an expert? When you send out regular newsletters, you don’t just provide your company with an added method of advertising, you highlight the fact that you’re an expert in your field. Your informative newsletters demonstrate that you’re ready to help, can answer questions and can be depended on to solve problems had by the members of your target audience.

“A newsletter can demonstrate your expertise and build confidence in your company as a potential supplier,” agrees Linton, “To establish leadership, include articles that cover important issues in your market sector or share information on industry research. Provide details of any conferences where your company is making a presentation.”

MeloTel’s Bloggers & Creative Writers For Hire have a lot of experience writing email newsletters. Our team of writers is adept at using the appropriate phrasing and verbiage so that your audience will be motivated to take advantage of the opportunities presented in your emails. When speaking directly to your customers, using the right wording is of paramount importance.

Get our team to write for you! Please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

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Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

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Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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