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March 6, 2015

3 Reasons To Get Your Blog Started

In the year 2015, content is king. In other words, a strong advertising regimen includes the regular updating of all of your company’s online entities. We’re talking about your website, your Facebook account and your Twitter profile – just to name a few. Without a strong online presence, you’re practically non-existent in today’s marketplace. We simply can’t avoid it. Consumers jump on the internet each and every day to research the products and services that they are interested in.

So how strong is your online presence? Obviously, it starts with having a website. To reiterate, not having a website communicates to your potential customers that your business doesn’t actually exist. Of course, that’s no way to grow your business. But once you do have your website established, it’s important to update it with content on a regular basis. How exactly do you do that? As you may have guessed, it’s all about blogging! Here are three reasons to start one today.

1. It gives your brand a voice. Now what exactly do we mean by that? This isn’t the first time that we’ve mentioned the concept of a company’s “voice” in one of our own blogs. Well, consider the fact that companies are no longer cold, free-standing entities that serve only to offer customers products and services. Brands are now required to develop relationships with their clientele. Your blog allows you to directly communicate with those who are interested in what you have to offer.

Blogs are generally written in somewhat of a speaking voice. Catch our drift? They are meant to be readable, yet informative. Entertaining, but relevant. Posting new blogs to your website is almost the equivalent of a friend reaching out to another friend. And when your “friends” get used to receiving this form of communication from you, they will be encouraged to keep returning to the website that provides this communication. This is what social media is all about. It’s important for your brand to be social.

2. It showcases your expertise. These days, customers aren’t just interested in what you sell. They’re interested in how you can make their lives easier. What value can they receive from your company over and above your products and services? Good advice, a laugh, a link to an interesting article – these are just a few of the “perks” that your readers will get from your blog, making it all the more worthwhile to do business with your company.

Furthermore, your blog gives you the opportunity to showcase just how skilled you are in your line of work. A big part of business success is the ability to earn the trust of your potential buyers. When you post blogs that are relevant to your industry, interested prospects will endear themselves towards you. People like working with experts. It gives them the confidence that they can depend on the brand represented by those experts. Your blog should convey that impression.

3. It presents more buying opportunities. At the end of the day, all business owners are concerned with growing their companies – as they should. With regular blogging, you present more reasons for people to log on to your website and peruse the various products and services that you have displayed. Naturally, your website should serve to provide contact information that will encourage customers to get in touch with you directly after visiting you online.

Posting links to your blogs to your social media profiles simply offers you more chances of having people check your company out. Blogging is today’s way of communicating with an audience in a way that doesn’t come off as blatant advertising. In today’s world, a strong online presence is important in building strong customer relationships. But what if you don’t consider yourself much of a blogger? What if you’re simply too busy to blog?

MeloTel has got you covered! Give us a call at 1-888-MELOTEL to learn more about our amazingly talented Bloggers For Hire today!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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