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VOIP Service Provider
in Canada
April 1, 2016

3 Reasons That Customer Service Is So Important

Just in case we haven’t already made in abundantly clear, MeloTel prides itself on providing top-of-the-line customer service. Yes, we’re incredibly proud of our cloud-hosted solutions to all of our customers’ telecom needs. But, it’s the daily interactions we have with our customers that truly help to set our business apart. To us, customer service is the key ingredient to being successful. And we’re happy to say that many of our customers practice the same principles.

Here are three reasons that customer service is so important:

1. It turns first-time customers into loyal fans. In our opinion, exceptional customer service is the most important characteristic of a business. When customers are genuinely pleased and even excited about doing business with certain brands, it encourages them to keep coming back. Remember that the old adage “you only get one chance to make a good first impression” is entirely true in the business world.

When a customer visits you for the first time, it marks an opportunity to turn that individual into a lifelong fan. It’s all in your approach. Did you smile during your interaction? Did you ask for his/her name? Did you express gratitude for his/her interest in your company? Some of the simple gestures suggested here make for great ways to make a great first impression. Even if you don’t have what your customers are looking for, your personality can go a long way in making them come back.

2. It marks the most significant difference between you and your competitors. Let’s be honest. There is a good chance that what you sell can be purchased in places other than your store. So what marks the true difference between you and the competition? It’s all about how you make your customers feel. Consider the following scenario. You walk into a clothing store looking for a specific colour and size of a particular brand name sweater.

The store associate you speak to points you in the general direction of where that item may or may not be located. You walk into another clothing store looking for that same item. This employee, however, greets you with a smile and perhaps even a pleasantry like “how’s your day going?” He/she then proceeds to walk you over to the section where the item is located in order to hand one to you personally. Which of the two stores are you most likely to visit again?

3. It rapidly grows your reputation. Never let it be lost on you that we’re living in a very internet-crazed world. That means that nearly everything can be found online. And that includes both positive and negative reviews of your business. When customers are happy with their experiences, they’re usually quick to reveal their stories about them on their Facebook and Twitter accounts. And when they’re dissatisfied, they’re even more likely to expose the details!

Research has shown that it is more common for unhappy customers to tell others about their bad experiences than for happy customers to tell others about their good experiences. Negative word of mouth is most definitely something you’ll want your company to avoid. Positive word of mouth, on the other hand, is arguably the best possible type of advertising your business can receive. Great customer service often breeds just that. And that’s no April Fools joke!

At MeloTel, we pride ourselves on providing exceptional customer service.  For your own dose of it, please don’t hesitate to contact us at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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