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June 22, 2017

3 Important Questions To Ask Yourself Before Starting Your Blog

We’re big on blogging. You might have noticed. Not only do we submit three original blog posts to our website on a weekly basis, but we’re always hard at work composing blogs for our amazing clients. With dozens of company websites all across North America to keep updated each and every week, our Bloggers & Creative Writers For Hire keep pretty busy!

Not only does our team have to research the various industries of the businesses it writes for, but it has to ensure that each and every blog has an original voice. After all, the “voice” used for a blog focused on the health care industry is quite different from that of a blog intended for the automotive industry. That voice, however, really comes down to you – the business owner.

What type of blog would work best for your company website? To adequately answer that question, you’d have to ask yourself a few other important ones. Here are three:

1. Who are the members of my target audience?

In order to effectively communicate messages that your readers will find intriguing, it’s important to know exactly who they are. What are their interests? What really makes them tick? And why would they come to your company website for the information they covet? When you can clarify exactly the type of person most likely to support your brand, you’ll begin to get a better handle on both the necessary content of your blog and the voice it needs to be written in.

This “voice” we keep speaking of represents both the verbiage and the tone of the content on your website. Is it humorous and light-hearted? Is it direct and informative? Or is it somewhere in between? Having a good handle on your brand messaging and who it’s intended for will help you to determine the right way to compose the content for your blog.

2. What type of blog do I most enjoy reading?

In our last blog, we pointed out the four most popular blog types: lists, news, anecdotes and commercials. (You may want to give it a read for clarification). But which style is your favourite? Before you can settle on a blog style, you may want to ask yourself, “Would I want to read it?”

Keeping your target audience in mind, select the type of blog that you think would be most attractive to your readership. You certainly don’t have to settle on just one. A mix of all of the above can add the type of diversity to your blog section that will keep readers coming back for more.

3. How often do I want to post blogs to my website?

Some of our clients enjoy having new blog posts on a weekly basis. Some prefer every other week. And then there are those who like to have updated content on their websites every day. There’s no wrong answer. Although it’s true that the more new content on your site, the higher it is bound to rank in search engines. Google looks favourably upon websites that stay fresh. The question, we suppose, is “How high do you want your website to rank?”

Let’s work on this together, shall we? For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to call us at 1-888-MELOTEL, use the Live Chat feature on our website or take our New Blogging Client Questionnaire!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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