In our last blog, we revisited the importance of blogging and highlighted some of the main benefits of having a blog page on your company website. Of note, we pointed out just how beneficial it is to have your website updated on a regular basis. Blogging, of course, ensures that there is always new content to check out on your site. However, your blog section isn’t the only part of your site that needs to be updated.
When was the last time you updated your company website? A site that looks the exact same today as it did a year ago isn’t likely to impress many visitors. Stagnant and stale sites lose visitors. It’s that simple. In addition, it’s vital that your site has particular components to help your brand give off the best impressions possible.
Here are three important must-haves for your company website:
Today, just about everyone is familiar with that lowercase “f” that represents Facebook and the little bird that represents Twitter. Do those logos appear on the homepage of your company website? If not, you’re missing out on numerous opportunities to grow your online following. Be sure to update your site to incorporate links to your social media accounts by placing social share widgets at the top of your homepage.
“Did you know that only 34% of websites have a social share widget on them?” Chris Hamilton queries on SmallBizTrends.com, “Adding a social share widget on your site will allow website visitors to help you spread the word through their networks. This is the ultimate viral marketing tool.”
When you visit the MeloTel website, one of the first things you see is the smiling faces of the many individuals who have made up the MeloTel team over the past few years. These are actual team members. Stock photos are great – but when you’re trying to set yourself apart from your competitors, it’s important to utilize images that are completely original and exclusive to your company.
“When building your website, it is important to only select components that will positively impact the objectives of the website,” says Carl Taylor on Granite5.com, “One aspect of a website where this is especially true is photography. Too many dated website designs have an over-reliance on stock photos.”
If we’ve said it once, we’ve said it a thousand times: there’s no better advertising than word-of-mouth promotion. These days, the vast majority of consumers are a lot more likely to take the words of actual customers over any other form of advertising you can put out there. Ask your happy customers to share a few words about your business and be sure to share them on your website on a page full of testimonials.
“People believe what other people have to say about you, your products and services,” affirms Hamilton, “Make sure that you add testimonials to your website. A testimonial should be from someone who is real and who has used your product or service.”
Does your company website include these must-haves? The MeloTel team would be only too happy to update your company website for you! For information about our Website Maintenance Services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"