In our last blog, we highlighted some of the most beneficial aspects of having a regularly-updated blog on your website. Your blog can be a game changer. It can mean the difference between your website being visited on a regular basis or being abandoned forever!
Think about it. What is the impression you have of a website that never updates? For many internet users, a stale and stagnant website is as good as an “out of business” sign. It’s important for your site to have new content in order to encourage repeat visits. You’ll notice that the MeloTel Blog is updated no less than four times a week! We recommend at least weekly blogging to keep things fresh.
Here are three good reasons to start blogging now:
Most consumers want to support reliable brands. Remember that, as a business owner, you’re not just someone who offers products and services – you’re an expert in your field. At least, you should be! People should feel confident that they can come to you with questions, knowing they’ll get knowledgeable answers. Your expertise is what will help your business to grow its reputation and thrive in the long run. Your blog is a great way to show your expertise off!
“Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers,” says Alyssa Gregory on TheBalanceSMB.com, “Over time, you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.”
It’s all about content marketing these days. By having relevant content on your site, you help for it to enjoy increased traffic. The more visitors to your site, the more opportunities you have for people to check out the products and services you have to offer. And, naturally, the more interest your offerings gain, the more phone calls from new customers you take!
On HubSpot.com, Wanda Coustas reveals the findings of a content marketing survey. 52 percent of respondents agreed that blogging was their most critical content marketing tactic. “Blogging was followed by email newsletters (40%), social media content (40%), then ebooks, in-person events, and webinars,” she informs, “And video? Only 30% of respondents consider video to be vital.”
Not every consumer is going to contact your business the first time he/she hears about it. Not every social media user is going to like or comment on your posts. However, when you start blogging, you encourage readers to respond to what you’ve written. This is especially the case when your blog has a comment section.
“One of the best parts of a successful business blog is the communication, collaboration and sharing that can take place in the comments,” notes Gregory, “Facilitating an active comments area on your blog by posting and responding to comments can help you create a community with shared interests, and learn a great deal about your audience in the process.”
Let MeloTel start your blogging now! For information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or simply fill out our New Blogging Client Questionnaire!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"