The Beauty Of Blogging: A Brilliant Business Booster

Submitted by Dan Faraldo in Industry News, MeloTel Features

In our last blog, we revisited the importance of regularly adding new content to your company website. We stressed the importance of blogging, pointing out the fact that businesses that add at least one new blog per week to their websites guarantee their site’s visitors that they won’t go a week without new content. The importance of staying fresh couldn’t be more important in today’s world.

To reiterate another point we made, Google is prone to giving higher rankings to websites that regularly post new content. But let’s take a look at it from the web user’s perspective. Most visitors to your site are there to have their problems solved. Your blogs have the unique ability to answer questions that your site’s visitors may not even knew they had.

Your blog can serve as an excellent customer service tool.

By answering questions had by curious would-be consumers, your blog will stand out as a voice of expertise in your field. In other words, a blog makes you look good! It represents your brand as a valuable (and free) information source. The objective of most blogs is to intrigue readers enough to want to learn more from you. As a result, they will either continue to visit the site or contact you directly – which is your main objective!

Blogs are meant to be direct forms of communication with your target audience. As a result, writing styles may range from being light-hearted and conversational to strictly informative and professional. It all depends on the “voice” what you want to have represent your brand. Good blogs also incorporate a mix of topics and writing styles to help generate increased readership.

This is why our New Blogging Client Questionnaire (hint, hint: take a few moments to fill it out if you haven’t already!) asks our prospective clients to check off the various types of blog posts they’d like to see included as part of their blog sections.

Blogs can be written in a variety of styles.

Examples of blog types include “Lists” which are broken down, easy-to-digest tips and advice pieces (eg. “5 Ways To Provide The Ultimate Customer Experience”). We also offer “News” blogs which offer timely takes on current event stories that may be relevant to your industry. Such blogs may or may not incorporate quotes from reputable news sources.

“Anecdotes” are the type of blogs that are written as first-person narratives that reveal the personal experiences of the writer. And, of course, there are “Commercial” blogs which are brand-specific product and service-focused advertisements.

For many years now, MeloTel’s Bloggers & Creative Writers For Hire have been composing a myriad of blogs for businesses of all types throughout North America. The content composed has been helping company websites to regularly increase their traffic. Our copy is readable, engaging and optimized to get you more hits in search engines.

Get us blogging for you today!

For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!