In 2018, most attention spans are short-lived. Consider the amount of information we consume each day. With social media, we all have the ability to scroll through thousands of different little stories in our feeds within seconds. Photos, videos, memes, jokes, anecdotes, news stories – the list of things that intrude on our daily lives goes on and on. As a result, it’s important to be able to grab people’s attention!
What will make someone stop on your social media offering?
At MeloTel, we would argue that it all depends on the members of your target audience. Who are you trying to attract? What makes them tick? Quite often, the way to have those questions answered is to ask probing questions of the people who have already supported your business. What would they like to see more of from your business online?
In many cases, the answer is fresh and intriguing content. In today’s world, the more content on your website, the better. It gives reasons for visitors to keep returning. Therefore, your social media feeds should provide regular pathways to your website. Each tweet and Facebook post should represent a reason for people to want to learn more. Ideally, your posts should each contain a link to your website.
What will make people want to click on those links?
An added visual always helps. People tend to have their attentions grabbed by social media posts that include photos instead of text alone. However, we also think it’s wise to pose a question in your social media posts. It’s important to remember the entire “social” aspect of social media. That means that your posts should be more about interacting with your friends and followers than they are about advertising products and services.
With each blog post on the MeloTel website comes a tweet, Facebook and LinkedIn post that poses a question our new blog entry answers. The idea, of course, is to generate curiosity from social media users so that they are tempted to click the link and learn more. By visiting our website, the hope is that they will inquire further into what MeloTel is all about.
It’s important to include call to actions.
Naturally, you want to encourage people to visit your website. Our social media posts don’t just include links but invitations to click those very links. Our blogs also provide our phone number so as to promote further interaction between our website’s visitors and our company’s representatives. It’s all about growing relationships. And social media provide ample ways to do just that!
Chances are, however, that you are far too busy with each and every work day to regularly monitor and update your social media accounts. This is where MeloTel can step in to handle the job for you. Our Bloggers & Creative Writers For Hire don’t just compose well-written, thought-provoking blogs for company websites all across North America. They update social media accounts too!
For information about how our team can help you to generate a larger social media following that can lead to an increase in website visitors, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!