Is there a company out there that doesn’t have a social media profile these days? Most of us are pretty quick to answer “no, probably not”. But we’re sure that there are still some business owners who haven’t yet caught on to the social media hype. Not to worry. We’re sure that they will in time. In 2014, if your company doesn’t have a strong online presence, it’s bound to go unnoticed. And that’s simply not good for business.
One of the most important things a company can do when a social media profile is set up is to update it regularly. After all, if you have no plans on being social, then why be on social media? Too often, business owners get caught up in their day-to-day duties and forget to log on to Facebook and Twitter to post, comment, like and follow others. It sounds like a whole lot of extra work, doesn’t it?
Well, the truth is…it is! But, as mentioned, being inactive online is as good as saying “my company doesn’t exist”. Now, does that mean that you should avoid the important duties that come along with running your business every day? Of course not. It does mean, however, that you should be hiring someone to ensure that your social media profiles don’t become stale and stagnant.
Consider your opinion of a company when you visit its website and the same images appear day in and day out, month in and month out…and dare we say, year in and year out? Nothing says “we don’t care” like a rarely updated website. And that goes double for your social media pages. Again, it’s important to remember that social networking is all about being social – and networking! So here are some ways to make sure you’re doing just that.
1. Change with the times. The same way that you’re likely to have holiday specials when the holidays roll around or summer-themed events taking place during this time of year, is the way should be updating your profiles. Be sure to change your profile photos to remain in keeping with the time of year. As well, anytime you have a new sale, event or special celebration taking place, be sure to have that reflected on your pages.
2. Communicate with others. To reiterate one of the main points of today’s blog, social media should be used to keep in touch with potential buyers as well as your current customers. That means that you should post comments that encourage others to engage in conversations. You should also offer up your own comments on other people’s posts. Don’t be afraid to click “like” on posts you find interesting. Each like and comment you leave creates a link to your page!
3. Answer questions. Your social media pages provide you with the ability to directly interact with your target audience. You should encourage potential buyers to ask you questions via your Facebook and Twitter pages. Be sure to answer those questions using these public forums to show other online users that you are both an expert in your field and an attentive company owner who cares about his or her clients.
4. Hire MeloTel! Chances are that you won’t have enough time in your day to adhere to all of the advice listed in today’s blog. So here’s the deal. MeloTel’s Affordable Website Maintenance Plans will ensure that your website is kept fresh and engaging so that it encourages repeat visits. As well, our Bloggers For Hire are experts at providing content. In addition to blog writing, they can keep your social media profiles updated for you.
For more information, don’t hesitate to call us at 1-888-MELOTEL!