These days, people have the ability to locate what we want within seconds. In the palms of our hands, our smartphones can connect us to the internet in order to find just about anything our hearts desire. You know how it works. A simple Google or YouTube search is bound to bring you the information or entertainment source of your choosing within seconds. Perhaps, we’re spoiled. These days, we can get whatever we like in no time!
It’s important to keep this in mind when you’re a business owner. The bottom line is that people like to have things done for them quickly. If they can find a website within seconds, what’s going to make them want to wait for any significant amount of time to get a call back from you? The importance of timely customer service cannot be understated in today’s business world. If you’re not responding quickly, you may as well not respond at all.
Now, that isn’t necessarily true, of course. But don’t assume that it’s not the mind set of many a customer. At MeloTel, our Customer Satisfaction Survey has taught us that customers truly appreciate having their problems resolved expeditiously. In order for a customer service regiment to be considered top-notch, it needs to have efficiency as one of its primary goals. This always makes customers happy.
Here are four reasons to provide expeditious customer service:
1. It establishes trust from the get-go. People like working with companies that they can depend on. It may sound cliché, but it is true that you only get one chance to make a good first impression. When you are servicing new customers, it’s especially important to address their concerns quickly. This will help your new clients to trust that you have their best interests at heart and are willing to work to keep their business.
2. It boosts your reputation. Once you’ve established trust, you’re bound to secure loyal customers. And when customers are happy, they tend to spread the word about it. In fact, most consumers take pride in the fact that they’ve “discovered” great companies to work with and enjoy passing along the news to their friends and family members. If you’re interested in garnering referrals (and what business owner isn’t?), quick customer service is a must.
3. It encourages repeat business. Having your brand’s reputation boosted will work wonders for the growth of your customer base. But when your customers know that they can quickly count on you to resolve any of their issues, it encourages them to keep coming back. In other words, you can secure customer loyalty and a guarantee that your competition won’t be hearing from your customers if you establish the type of relationship that customers know that they can count on.
4. It increases sales. Naturally, with repeat business comes more business. Remember that in today’s fast-paced world, you may be providing what you consider excellent customer service – but is it quick enough? How long does it take you to return a call? What is your general turnaround time when it comes to your projects? How quickly can you deliver your items? When customers are happy with the answers to these questions, you can expect a boost in sales.
At MeloTel, we work diligently to ensure that all queries are responded to within the day that they are made. The same attitude goes for projects that we take on. We provide deadlines for ourselves and always assure our customers that they will be met. Timely customer service is arguably the best kind of customer service. For an example of what we mean, please don’t hesitate to call us at 1-888-MELOTEL with any questions you may have!