It is safe to say that we are living in a digital era. On a daily basis, nearly every single one of us jumps online for one reason or the other. We listen to music, watch videos and read the news online. So, the worldwide web definitely goes a long way in entertaining us. But, we also like to browse for products, compare prices and make direct purchases online. So, needless to say making good use of the internet is imperative in the business world.
How well is your company website working for you? Are you getting enough traffic? Are you transitioning enough visitors into buyers? Is it easy to navigate? Is it fun to look at? These and many other questions need to be both asked and answered if you’re a business owner looking to grow his or her brand. In 2015, the strength of your online presence is everything. For many, if you don’t look good online, you don’t look good at all!
Keeping your website regularly updated with fresh content is important. And just as important is the need for it to drive sales. It’s one thing to increase visitors to your site. And keeping a regularly updated blog, for example, can do that. But it’s another thing to get visitors interested in spending money on what you have to offer. For that, you need to make sure that you are maintaining your website well.
Here are four reasons to magnificently maintain your company website:
1. To drive up sales. As mentioned, it’s great to have a website that people like to visit. Its design should encourage those interested in your industry to check it out. But to drive sales, you need to make sure that it is constantly updated with new information about products and services, sales and discounts and all the new goings-on with your business. If your site is kept stale, people will stop visiting. Who wants to look at the same thing over and over again?
2. To maintain relevance. There once was a time when you would have your website set up similar to a pamphlet. Its job was to provide information. But those times are gone. People expect to be able to peruse different pages of your site. They want to see photos of your products. And, by the way, they want your site to be mobile-friendly. Consider how times have changed with the advent of tablets and smartphones. To stay relevant in your industry, you have to update your site accordingly.
3. To increase SEO. Search Engine Optimization refers to how well your website ranks in search engines. When someone is researching your industry, it would be nice for your company website to pop up on the first page of a Google search, wouldn’t it? Keeping your website updated with relevant information while being sure to include important industry keywords will help with your SEO. Again, the more interesting content you add, the better.
4. To outshine your competitors. You’ve likely done the research to know what your competition is selling so that you can offer superior products, right? Well, you should also be checking out their websites to see how you can have yours designed better. Making good impressions in your industry often has a lot to do with how customers compare your brand to others. Make sure your website is one that can’t be beat!
MeloTel has happily provided Canadian business owners with top-of-the-line services that allow them to boast some of the top websites in their industries. Our Website Maintenance Services team completes your ongoing web-related tasks so that you don’t have to. As well, our Bloggers & Creative Writers For Hire are the best in the business when it comes to adding interesting and informative, visitor-increasing content to your company website.
For more information, please don’t hesitate to call us at 1-888-MELOTEL!