4 Reasons To Begin Your Business Blog

Ever since the first business started, there has been a need for advertising. And ever since the concept of business advertising started, there has been a need to pay for it. But with the advent of social media, business advertising has taken on a whole new life. It’s a life where payment isn’t always necessary. However, it’s one that can be incredibly lucrative. Are you taking advantage of the Facebooks and Twitters of the world?

At MeloTel, we champion the use of social media as a means to direct more traffic to your company website. And we do that by posting regular blogs to our site. As you’re likely aware, there is a Facebook post and a tweet that goes out each and every time we post a new blog. This has helped us to spark interest in the minds of our friends and followers. Including website links in these posts help to transition that interest into potential paying customers.

Are you blogging on your company website? If not, now would definitely be a good time to start! Understandably, you may not have a lot of time on your hands to write your own blog. After all, you’re a busy business owner with enough on your plate as it is. That doesn’t mean that you shouldn’t have a blog on your site. That’s where MeloTel can help you. Our Bloggers & Creative Writers For Hire are more than capable of handling your blog for you!

It doesn’t matter what type of business you run. Our inventive blog writers have a very diverse background that enables them to tackle just about any subject that would be relevant to your target audience. Over the course of the past several years, our Bloggers & Creative Writers For Hire have written on such topics as skin care, truck manufacturing, entertainment news, fitness and nutrition, business marketing, payment processing and so much more!

Here are four reasons to begin your business blog:

1. It increases SEO. You’ve very likely come across these three letters before and may not have fully understood what they represented. Search engine optimization refers to how often people are able to locate your website when they are Googling topics that are relative to your industry. The more content you have on your website, the more chances you give it of being picked up in search engines.

2. It gives your company a voice. It’s necessary to re-address the concept of paid advertising. Standard television commercials, radio spots and print ads are all very costly. But just how well do they connect to their audiences? Blogs have the ability to showcase your company’s personality. They invite readers to engage in conversations by liking, commenting and even retweeting your posts. This does wonders for your brand’s image.

3. It showcases your expertise. People like working with experts. They enjoy knowing that the company they’re dealing with knows the ins and outs of the industry it represents. Your blog helps for your customer base to gain confidence in your knowledge and skill set. Blogging helps to highlight just how much you know about the topics that your customer base cares about the most. This too, helps to strengthen the image of your brand.

4. It keeps you current. Blogging allows you to tackle any topic of your choosing. It doesn’t even have to be directly related to your business. As long as you find that your readers are showing interest in what you have to say, it is worth writing about. If nothing else, it keeps your website updated and looking fresh. This communicates that your business is consistently up to something and staying on top of what is happening in its industry.

For more information on our Bloggers & Creative Writers For Hire, give us a call at 1-888-MELOTEL or use the “Live Sales Chat” feature on our website!