4 Important Business Goals That Blogs Help You To Achieve

Just in case you were under the impression that the excitement over our newly-launched website has died down, here at MeloTel, allow us to inform you of the contrary! Since having given MeloTel.com a well-needed facelift a couple of weeks ago, we’ve received quite a lot of positive feedback about the new “image” of our company. In our blogs, we’ve often commented upon the fact that having a strong online presence is a necessity in today’s business world.

We’re quite proud of the fact that the homepage of our new website makes very clear what type of services we offer and how to attain more information about them. Our “slide up” feature used to highlight each of our most popular services is pretty cool – if we may say so ourselves. And while we’re only too happy to discuss the great hosted and professional services that MeloTel offers, we’re especially proud to shine a well-deserved spotlight on our clients.

Our new Customer Testimonials page is a feature we take great pride in. It’s not just because our wonderful clients have offered up such nice words about us. It’s more about it being an example of how much we appreciate our clients. At MeloTel, we feel the need to go over and above to show our clients that their success means a lot to us. This is why we tend to focus so greatly on the success of our clients in our blogs.

Speaking of blogs, it just so happens to be one of the services that we most enjoy providing our customers. Our new Bloggers & Creative Writers For Hire page represents a growing facet of our brand that we love introducing to business owners all over Canada. As the page points out, hiring one of our bloggers can help for your business to achieve some of its most important goals. Here are just four of them.

1. Increased traffic. It’s all fine and dandy that you have a snazzy looking website (just look at how much we brag about our own!), but if you’re not finding ways to help others to find you, it’s not going to do you much good. By adding a blog to your website, you’ll be posting important content that helps for increased search engine optimization. The more industry-related keywords in your blog, the better your rankings in search engines will be.

2. New customers. The more people who visit your site, the more opportunities you will have to transition those online visitors into paying customers. Consider the fact that those who have found your site – thanks to your blog – are most likely interested in your industry. Your blog positions your brand as an industry leader. One of its benefits is that it answers questions that can help to encourage readers to call you up to ask some more!

3. Better reputation. As mentioned, your regularly-updated blog helps to establish you as an industry leader. By giving your company a “voice” that can speak towards relevant topics in an interesting, reader-friendly manner, you endear your brand to a bigger fan base. Not to mention, your blogs provide excellent incentives for debates on social media. Our bloggers don’t only write for you, but they keep your Facebook and Twitter accounts highly active as well!

4. Bigger buzz. Just in case you’ve been living under a rock, social media is all the rage these days. Your activity via your social media profiles is arguably as important as maintaining a content-rich, regularly-updated website. People like interacting. And the more you interact with people, the bigger the buzz your business will create. Posting links to all of your blogs on your accounts will get people talking, all the while offering regular gateways to your company website.

To learn more about hiring our amazing bloggers, don’t hesitate to call us at 1-888-MELOTEL!