By today’s standards, blogging is nothing new. However, it’s still a fairly new concept to many a small business owner in Canada. “You mean I just write stuff and put it on my website? How does that help me?” These are common questions from entrepreneurs who are used to the old school, presumably tried-and-true methods of advertising their businesses. You know…things like handing out flyers or pamphlets – outdated concepts.
Today, the world functions online. That isn’t to say, of course, that no one visits stores in person anymore. Of course they do. But, the majority of modern-day shoppers research the businesses they are curious about on the internet before visiting them. Therefore, having a strong online presence is vital to a company’s success in this day and age. And blogging has greatly helped websites all over the world to grow their reach.
When you add new blog posts to your website, you are creating new content that is bound to get picked up by search engines. The more keywords that are related to your industry that are included in your blogs, the better the chances are that they will be found when people are searching your industry. Are you taking advantage of blogging? If not, there’s no better time than now to start!
Here are four benefits you miss out on by not blogging:
1. Boosting SEO. As mentioned, Search Engine Optimization is a big deal these days. When you add fresh content to your website, you allow for Google to increase the number of opportunities you have to get noticed. Take, for example, this very blog post. When people type in “blogging” or “blogs” into a search engine, this blog adds another reason for the MeloTel website to come up in the search! By not blogging, you minimize such opportunities.
2. Growing your customer relationships. If you’re not blogging and members of your competition are, you’re bound to lose out on the chance to add new clients to your customer base. People will be flocking to your competitors if their websites are coming up before yours in their Google searches. Not to mention, blogs provide excellent insight into a variety of topics. The content itself should be interesting enough to keep people coming back to your site.
3. Proving your expertise. As mentioned, adding new content to your website is a great way to encourage its visitors to return. By not blogging, you miss out on proving how much of an expert you are in your field. People enjoy reading blogs because they are often quick and easy ways to pick up informative tidbits that they wouldn’t otherwise know. If you are the provider of such useful information, it can go a long way in securing your reputation as an industry leader.
4. Spreading brand awareness. Although blogs are meant to cover a variety of topics and often be as entertaining as they are informative, they often champion the products and services of the companies that posts them. After all, the overall objective of your blog posts is to bring about more awareness of your brand. By not blogging, you provide your business with less opportunities to grow its reach.
As a business owner, you already have a lot on your plate and likely have busy days each and every day. This is where MeloTel can help you! Our Bloggers & Creative Writers For Hire write for small business websites all over Canada. Our team is made up of uniquely talented writers who have been known to expertly cover a myriad of topics. No matter your industry, they can get the perfect blogs written up for your company website.
For more information, give us a call at 1-888-MELOTEL or press “Click 2 Chat” in the upper right hand corner of our website!