With Christmas just a little over a month away and the holiday shopping season now in full swing, there is no better time to update your company website than right now. Let it never be lost on you that, in today’s world, the vast majority of consumers go online to browse products and compare prices before they visit brick and mortar store locations. And some don’t visit any physical store locations at all!
Online shopping is all the rage. It has been for years and there are certainly no signs of it slowing down. With that said, it’s vitally important to your business that its company website is in tip-top shape. To make it a more intriguing destination for online shoppers and other curious consumers, your website should reflect a holiday theme to make clear its intentions of fulfilling everyone’s holiday shopping needs.
Here are three ways to get your company website holiday season ready:
1. Deck the (virtual) halls!
Decorate. You do it at home and likely do it around the office as well. There’s really no downside to adding a little festive decor in and around your business so that both your employees and customers alike are put in the holiday spirit. Your website should reflect the same energy. Adding some holiday-themed imagery to your website will put all visitors on high alert that your company can be counted upon during the holiday season.
“Your regular homepage isn’t going to inspire holiday shoppers,” Jared Atchison reminds us on Business2Community.com, “Make a great first impression on new visitors and get consumers in the holiday spirit as soon as they lay their eyes on your website by decorating your homepage for the holidays. Update your homepage with festive colors and fonts, and add some holiday cheer to your images to let shoppers know you’ve got great holiday deals.”
2. Make sure your site is mobile-friendly.
This is one of the most important steps you can take to make your company website holiday season ready. Remember that most internet users enjoy using their mobile devices to surf the net. If your website is hard to navigate on such devices as smartphones and tablets, it will make it a lot less desirable for mobile users.
“Mobile usage is growing steadily, and if you don’t have a mobile strategy this year it’s likely you’ll be driving customers into the arms of your competitors,” warns Josh Steimle on Forbes.com, “Thinking mobile means having a responsive website, mobile site, or mobile app, or a combination.”
3. Compose holiday-themed content.
Taking a page right out of our “practice what you preach” book, the MeloTel Blog is comprised of many a holiday-themed entry during the holiday season. Naturally, the one you’re current reading is included in that mix! Do the same. The more quality content you have surrounding the holiday season, the more reasons you will give your website’s visitors to return and check out what you have to offer.
“Crafting quality content is key for driving traffic to your site, so create holiday-themed content that will bring in waves of new visitors searching for ideas and advice to get them through the holidays,” advises Atchison, “Creating holiday-themed content that can help solve the problems of consumers during this stressful time will build brand trust.”
Let the MeloTel team help you to get your company website holiday season ready! For information about our Website Maintenance Services and our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!