Arguably, your company website is the most important way for your business to attract new customers. In today’s internet-obsessed world, you’d be hard pressed to find a shopper who doesn’t research various products, services and brands online before making any buying decisions. Your website, therefore, should be kept up to date – refreshed with new content on a regular basis.
There are some telltale signs that your website needs to be updated. Here are three:
1. The colours are overwhelming.
Each website should have a theme – one that incorporates a set number of colours to provide a sleek and professional design. Generally speaking, those colours should also be used as part of the company logo and brand imaging that accompanies all of your advertising and correspondence. Using too many colours may cause your website to look too busy. The last thing you want to do is turn away visitors because they are displeased with the way your site appears at first glance.
2. It doesn’t include high resolution photos.
Hello, it’s 2017! If your site is still making use of old, grainy photographs, you’re only turning more visitors away. These days, people are used to viewing images and videos in crystal clear high definition. If your site doesn’t incorporate HD photos, it’s definitely time to update them. This is easy to do. Your smartphone comes with an HD camera. Snap some new product shots or better yet, invest in a professional photographer to give your site the high-quality appearance it deserves.
This is especially important if all of your images are stock photos. While using stock photos is acceptable for blog posts, it’s wise to include shots on your site that are exclusive to your brand. We’re talking about pictures of your staff, for example. On the MeloTel website, we have photos of our team members that were taken at a photo shoot that was arranged specifically for the purpose of introducing our team to our website’s visitors. It definitely gives our site a uniquely personal appeal.
3. It’s heavy on jargon-filled copy.
Naturally, your company website needs to include information about products and services. But, it’s important to have it composed in a way that doesn’t turn readers away. Copy that is rich with industry jargon or seems to go on and on forever isn’t bound to attract customers. As mentioned in the previous point, images are important. They should accompany all copy. However, your copy should also be readable and engaging.
MeloTel’s Bloggers & Creative Writers For Hire specialize in revamping website copy so that it appeals to a larger audience. Making greater use of everyday language to make your brand appear more approachable and interesting is a key ingredient to their writing style. In addition to utilizing MeloTel’s Website Maintenance Services, hiring our writers to compose your website copy will help it to generate more business for your brand.
Allow MeloTel to help you update your company website! For more information about our services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!