You have a blog section on your company website, but it doesn’t seem to be getting much attention. What’s the problem? Well, firstly, it’s important to keep the content of your blogs relevant to members of your target audience. Might your blog topics be way off base? Would you find them interesting to read?
Secondly, you may not be updating your blog often enough. Remember that your blog is your company’s voice. And if people aren’t hearing it regularly, they may become disinterested. Ideally, a company website’s blog should contain a new entry a minimum of once a week to truly be effective. Thirdly, perhaps your blog just isn’t being written well enough. Maybe it’s as simple as your writing needing some work.
Here are three small steps to making your blog bigger and better:
1. Insert headings into the blog text (just like this!).
Having blog entries that are immediately visually appealing is imperative if you want to keep your readers’ attention. Consider the difference in impact between a blog with numerous paragraphs that run into each other and a blog that is broken up by larger subheadings. The breaking up of the text makes the article appear much easier to consume. Not to mention, the headings help readers to quickly locate information of high interest.
According to Joost de Valk on SocialMediaExaminer.com, “the heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives.”
2. Research your topics so you know what you’re talking about (like we do!).
In many cases, blogs are opinion pieces. But that doesn’t mean your audience will find your opinion compelling. Remember that you’re trying to position yourself as an expert in your industry. Doing so will require some proof that you’re in agreement with other authorities on the matters you speak of. Researching content and even quoting other writers helps to make an effective and convincing blog. The following provides a perfect example.
“Truth be told, sometimes (bloggers) don’t know anything about a topic before we sit down to write about it,” admits Dan Shewan on WordStream.com, “ If you blog for a living, you have to be comfortable jumping from one topic to the next, even if you don’t know anything about it. What allows us to do this, and to write authoritatively about subject areas that are new to us, is knowing how to properly research a blog post.
3. Write more “list” blogs (like this one!).
Internet users appreciate easy-to-digest content. Your blog titles should be eye-catching and awe-inspiring – never convoluted. One of the easiest ways to do that is to write a list blog which would have such a title as the very blog you’re reading right now!
However, if you find that your schedule is too packed to put that much attention towards your blog writing, be sure to contact MeloTel to learn about how our Bloggers & Creative Writers For Hire can make your blog bigger and better. Please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!