Communication is at the core of every strong relationship. This certainly isn’t the first time we’ve said that and it’s not likely to be the last. As a company that thrives on the concept of communication, MeloTel is big on developing and growing the relationships we have with our customers all over North America. And we know that offering top-notch telecom services is only the beginning.
A strong relationship requires nurturing. It’s a back and forth. As a business owner, you should never rest on your laurels and just assume that your customers will remain loyal. It’s important for you to reach out to them. Never let them think that you don’t appreciate their business. Do what you can to keep the lines of communication open at all times.
There are some simple and effective ways to keep in touch with your customers. Here are just three:
1. Send out weekly newsletters.
This is a practice that MeloTel has been employing for years. We believe that it’s important to let our current customers in on the scoop before anyone else. New products, special offers and helpful business tips are all parts of the newsletters we send out on a weekly basis. And as we’ve been blogging about recently, we even run contests that offer our readers the opportunity to win cash prizes! It’s just one of our ways of letting our customers know we appreciate them.
According to Karen Asprey on ThriveHive.com, newsletters are effective ways of adding value to your customer relationships. “Send email newsletters to your customers keeping them up to speed on the products or services they are using, new offers available, and other items of interest or value,” she advises, “Try to keep the emails focused on how you can help them, rather than centered around your business.”
2. Comment on their social media posts.
It’s no secret that Facebook, Twitter and LinkedIn are all the rage. All of them are used regularly by millions worldwide. Naturally, your customers make up some of those millions. Social media provide easy opportunities for you to not just keep in touch with your customers but show that you’re paying attention to their needs and concerns. You can even utilize comment sections in a customer service capacity.
On Inc.com, Jeff Haden notes that interacting with customers on social media is a great way to show your support and appreciation. “Lots of people write blog posts and articles,” he writes, “Few receive any comments on their posts (which can be pretty disheartening). Subscribe to your customer blogs, use alerts to find articles they write for other sites (or articles they’re quoted in), and leave thoughtful comments. Your customers will greatly appreciate the support.”
3. Forward your business number when out of the office.
Don’t be one of those business owners who is hard to get in touch with. If you’re regularly working outside of your office, it’s still no excuse to be hard to find on the phone. With Single Number Reach, you can forward your business phone number to up to five different devices at once, making it virtually impossible to ever miss another important phone call!
For information about Single Number Reach, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website! And be sure to ask us about our Bloggers & Creative Writers For Hire who can write your newsletters for you!