3 Reasons Why Your Company Should Launch An Online Contest

Submitted by Dan Faraldo in Industry News, MeloTel News, Social Media

Over our past couple of blogs, we’ve excitedly been promoting our latest Facebook contest. At the same time, we’ve been highlighting why running social media contests is an advantageous undertaking for all businesses. The MeloTel team can certainly attest to the fact that our Facebook contests of past have helped to significantly grow our online following as well as increase the size of our customer base.

Here are three reasons why your company should be the next to launch a contest online:

1. It can bring attention to a new product.

Do you have a new product you’re looking to bring to the world’s attention? Sure, you could go the traditional route of creating a commercial to plug the new item. But what will that do to truly engage your audience? A contest gets people involved. It encourages them to get in touch with your company even if it’s as simple a form of communication as liking your Facebook page. It’s a great step in the right direction for gaining attention for your new product.

“Social media contests are a great way to increase buzz around a new product or service offering,” insists Azfar Hisham on SEOPressor.com, “Getting the word out about your latest product can be a time-consuming and daunting marketing task, but you reduce requirements on both your budget and time when you let your audience do some of the work.”

2. It will help you to increase sales.

Let’s be honest. This is always the bottom line, isn’t it? If you want to increase your sales, you need more customers. If you want more customers, you need to bring your company more positive attention. If you want your company to receive more positive attention, it must do something that engages and excites people. A social media contest is your answer!

According to Aaron Lee on NealSchaffer.com, “contests are a great way to convert your business leads into valuable customers – especially in the case of the winners because they had just tried your product for free (if you chose the wise path of offering your product as a gift and not a random iPad) and they will most likely return to purchase more if your product satisfies them.”

3. It can allow you to attain important feedback.

In many MeloTel blogs of past, we have championed the act of requesting feedback from customers. There is simply no one better than your customers to tell you how your business can improve. We understand, of course, that asking for feedback outright may be uncomfortable for you. A social media-run contest, however, can certainly make this task a lot easier.

“By mixing survey questions with trivia questions in your contests, you can make participants feel less like doing a chore,” writes Hisham, “You can also get feedback regarding specific products and services with contests. Almost every fast-food chain asks customers to complete short online surveys for a chance to win free food.”

Here’s another reminder that MeloTel’s latest Facebook contest closes at 8 a.m. EST on September 20th, 2019. Take just a few seconds to enter today! Good luck!