3 Reasons Why Texting Is Good For Your Business

Submitted by Dan Faraldo in Customer Service, MeloTel Features, MeloTel News

A couple of months ago, the MeloTel team excitedly introduced MeloText. The new service is a Text Message & SMS/MMS Marketing Software Platform that allows business owners to better engage their clients and increase sales. MeloText lets you reach members of your target audience in an instant, enabling you to both gain new customers while staying connected with those who currently support your brand.

We believe MeloText to be a superior SMS marketing software because it allows you to create all of your SMS marketing campaigns so easily. With the contact management module, you can manage your professional list of subscribers and view the sources of all of your sign-ups. Subscribers are able to sign up through SMS keywords, web widgets and kiosks. You can also manually add them yourself.

Here are three reasons why texting is good for your business:

1. Text messaging provides that personal touch.

Unlike traditional forms of advertising, text messages make personal connections. With texts, you’re able to directly communicate with the individuals receiving your message. As a result, you can cater your campaigns to the people who are most likely to benefit from them. Text messages aren’t arbitrary marketing messages – they are personalized to provide your brand with maximum benefits.

“Text Message Marketing is in the same flow on a mobile device as the receivers most personal and intimate relationships,” writes Debbie Dahl on RainDroppers.com, “Where else do you get the same response as a text from your Mom? This is unheard of in marketing circles! All messages sent by the customer are opened in the same app, the messaging app, and read with the same response as a message from your wife or girlfriend. Just let that sink in for a second.”

2. Millennials love texting!

If you’re in the business of attracting a younger audience, you’d be wise to take advantage of a text message service like MeloText. Studies show that most millennials prefer to communicate through texts over other methods. In fact, according to a recent survey conducted by OpenMarket, “when given the choice between being able only to text versus call on their mobile phone, a whopping 75 percent of millennials chose texting over talking.”

On their website, OpenMarket goes on to inform that “millennials overwhelmingly prefer to receive text messages from businesses, as well, instead of phone calls, which they regard as intrusive. According to Nielsen data from a few years back, the average monthly voice minutes used by millennials fell from roughly 1,200 per month in 2008 to 900 minutes a month in 2010.”

3. Texts are easy to share.

We’ve often highlighted the fact that word of mouth promotion is the best possible advertising a business could ever get. With text messages, you make it easy for your subscribers to spread the word. “All that you need to do is to copy and paste your text into all your subscribers’ social media platforms and you have the ability for your text messages to ‘go viral,’” shares Dahl, “How cool is that?”

Getting texting for your business! For more information about MeloText, feel free to visit the new MeloText website. And, as always, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!