3 New Year’s Resolutions That Will Better Your Business

Submitted by Dan Faraldo in Industry News, MeloTel Features

As you’re already aware, the MeloTel team has started 2019 off on quite the high! We’re revelling in the fact that MeloTel is now a 10-year old business. As we’ve pointed out in our last couple of blog entries, it’s a major milestone that we’re only too happy to celebrate for likely the entire calendar year of 2019.

We have big plans for this year. But what New Year’s Resolutions are you implementing to better your business? Try out these three ideas:

1. Become more active on social media.

This is something you’ve likely been advised dozens of times. And, in 2019, you can expect to be offered this advice on several more occasions. Simply put, social media are where it’s at! Your business accounts need to be active with links to your blogs, pictures of your products and videos of you and your team. Furthermore, you should be engaging with your friends and followers, answering questions and informing them of your company’s offers.

“My New Year’s resolution is to spend more time on our social media channels engaging with our customers and audience, with a specific focus on Instagram and YouTube, says Sevensmith CEO, Liat Tzoubari on BusinessNewsDaily.com, “I would love to connect more personally with our audience by sharing our story, learning from our audience, and hearing from them what they want to see more of and which products they want us to carry in the future.”

2. Implement changes based on employee feedback.

For most businesses, the employees are the ones who interact with customers the most – not the bosses. So why not take advice from those employees? They are the ones who are directly in touch with the people who support your business. They receive first-hand knowledge of what your customers like and dislike, need and don’t need. Consider their experience-based opinions and implement changes to vastly improve customer satisfaction.

“It’s easy to say that you listen, but you need to listen and also take action,” insists Shari Buck on Entrepreneur.com, “If employees voice concerns or share ideas, it’s very important that you demonstrate with concrete action that you are following up on their concerns.  Even small gestures like a message over Slack or a quick email follow-up can go a long way.” 

3. Get that website of yours updated!

If your most recent blog post is a month old, you’re bound to turn your website’s visitors off. Your online presence is vital to the success and growth of your brand in 2019. Be sure to make your website easy to navigate, mobile-friendly, regularly updated with interesting content and vividly eye-catching.

According to Alyssa Gregory on TheBalanceSMB.com, “if it’s been more than two years since your site has been updated, if you haven’t done anything to make your web presence mobile-friendly, if you still haven’t created an email marketing list, or if digital isn’t a component if your marketing plan, it’s time to add this resolution to your list.”

At MeloTel, we proudly offer Website Maintenance Services to ensure that your website is functioning and looking its best while taking the burden of making updates off of your hands. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!