We’re big on blogging. You might have noticed. Not only do we submit three original blog posts to our website on a weekly basis, but we’re always hard at work composing blogs for our amazing clients. With dozens of company websites all across North America to keep updated each and every week, our Bloggers & Creative Writers For Hire keep pretty busy!
Not only does our team have to research the various industries of the businesses it writes for, but it has to ensure that each and every blog has an original voice. After all, the “voice” used for a blog focused on the health care industry is quite different from that of a blog intended for the automotive industry. That voice, however, really comes down to you – the business owner.
What type of blog would work best for your company website? To adequately answer that question, you’d have to ask yourself a few other important ones. Here are three:
1. Who are the members of my target audience?
In order to effectively communicate messages that your readers will find intriguing, it’s important to know exactly who they are. What are their interests? What really makes them tick? And why would they come to your company website for the information they covet? When you can clarify exactly the type of person most likely to support your brand, you’ll begin to get a better handle on both the necessary content of your blog and the voice it needs to be written in.
This “voice” we keep speaking of represents both the verbiage and the tone of the content on your website. Is it humorous and light-hearted? Is it direct and informative? Or is it somewhere in between? Having a good handle on your brand messaging and who it’s intended for will help you to determine the right way to compose the content for your blog.
2. What type of blog do I most enjoy reading?
In our last blog, we pointed out the four most popular blog types: lists, news, anecdotes and commercials. (You may want to give it a read for clarification). But which style is your favourite? Before you can settle on a blog style, you may want to ask yourself, “Would I want to read it?”
Keeping your target audience in mind, select the type of blog that you think would be most attractive to your readership. You certainly don’t have to settle on just one. A mix of all of the above can add the type of diversity to your blog section that will keep readers coming back for more.
3. How often do I want to post blogs to my website?
Some of our clients enjoy having new blog posts on a weekly basis. Some prefer every other week. And then there are those who like to have updated content on their websites every day. There’s no wrong answer. Although it’s true that the more new content on your site, the higher it is bound to rank in search engines. Google looks favourably upon websites that stay fresh. The question, we suppose, is “How high do you want your website to rank?”
Let’s work on this together, shall we? For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to call us at 1-888-MELOTEL, use the Live Chat feature on our website or take our New Blogging Client Questionnaire!