At MeloTel, we like to consider our team to be of the “practice what you preach” variety. This is why the many different pieces of advice we dole out in our blogs are tidbits we take to heart and practice ourselves. Today, we’d like to take the opportunity to offer a few tips that we regularly adopt in order to grow our company’s reputation amongst the members of our customer base. We’ve have great success with the following suggestions. We’re confident they’ll help your business too!
Here are three easy ways to excite and engage your customers:
1. Be a human, not a “representative”.
At MeloTel, it’s vitally important to us that we provide top-of-the-line customer service to our clients. And we feel that we’re able to do by taking a “be yourself” approach to our interactions. Gone is a lot of industry jargon and present is a lot of good-natured conversations. We consider it a duty of ours to get to know our customers personally so that we can truly meet each of their individual and specific needs any time they contact us for help. It’s all about being a human – not just a representative of a brand.
“At the heart of everything, it’s important to understand that every customer wants to feel you understand their needs and that they can relate to your brand,” says Audrey Ference on Outbrain.com, “This is easier for fun consumer brands like Red Bull or Nike than for more conservative brands like banks or B2B companies. But even these businesses can be humanized without trying to squeeze themselves into a contrived persona that won’t resonate with their audience.”
2. Accept negative feedback and implement necessary changes.
Listen to your customers. They know best when it comes to how good your company is at making consumers feel welcome, appreciated and well taken care of. If a customer complains, take the incident as an opportunity to learn more about how you can better your products, services or customer service practices. Learning from your mistakes can only make you better.
“While it can be hard to hear sometimes, honest negative customer feedback can be one of the most important drivers for a change in an organization,” explains Ference, “Ultimately whatever customer experience strategies you employ, be consistent – think about the brand messaging you employ, your customers’ end-to-end experience from their very first interaction and the various departments these customers will move through.”
3. Hold a contest.
This is one of our favourite things to do, here at MeloTel. And, we have one of our most fun and exciting contests taking place right now! Allow us to remind you that we’re currently running our “Cutest Pet Contest” on Facebook. To enter, simply visit the MeloTel Facebook Page, be sure to LIKE it and then add a picture of you and your pet in the comment section of our post about the contest. Just click this LINK to the post!
“Who doesn’t enjoy getting free stuff?” asks John Rampton on Forbes.com, “We all do. Take advantage of that and hold a contest for your customers. Not only will you grab their attention, you’ll also engage them by rewarding them for their participation.”
For information about any and all of MeloTel’s cloud-hosted services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!