Team Pages Highlight Your Company’s Personality

These days, businesses are viewed as more than just companies. They are seen as personalities. That’s why blogging has become so huge. Regular blogs give your company a voice. It’s also why social media works so well for businesses of all sizes. They allow for people to interact with their favourite brands. Do you see a trend here? These days, consumers want to do a whole lot more than just buy from you. They want…

5 Traits Of A Top-Notch Logo

Your business is unique. Therefore, it should be communicated to the buying public that what you offer cannot be provided by anybody else. But what is the quickest and easiest way to communicate that message? What can you do to gain the attention of would-be buyers so that they know that your company stands out from all of the rest? What is the most effective way to get noticed immediately? It all comes down to…

5 Reasons Giving Out Freebies Is Good For Business

In order to turn a profit, it’s always important to be paid for every single thing that you give your customers, right? Wrong. Well, to be a bit more specific, perhaps the answer should be “not necessarily”. Of course, you need to be compensated for your products and services. How else will your business be able to survive if you didn’t? But the benefits of giving things away to your customers are plenty. There is…

5 Ways That Your Company Benefits From A CRM

CRM – Customer Relationship Management. Three simple letters representing three basic words. But they can mean the difference between your business running like a well-oiled machine or having your company in complete disarray! This is no over exaggeration. We’ve heard countless stories from business owners who have lost leads because they have forgotten to make call backs, misplaced phone numbers or didn’t record pertinent information about their clients. Having a system in place that helps…

5 Ways That VoIP Can Change Your Business

There once was a day when if you moved from one home to another, you would have to get a new phone number. It’s simply the way that landlines were created. Of course, this was no different if you had to move your business from one location to another. The inconvenience of changing your personal phone number may not be so troubling to overcome. But changing your business phone number can always impact your bottom…

5 Reasons Customer Service Is So Important

It’s no secret that, here at MeloTel, we’re quite proud of the products and services that we provide our clients. Becoming Canada’s Hosted Company has been hard work. But it has happened because of our dedication to making our customers happy. When they present us with their concerns, we come up with ways to not only address them, but to solve their problems for the long haul. Today, our range of features includes everything that…

5 Benefits To Keeping Your Website Updated

In the year 2014, owning a business but not having a company website simply doesn’t make any sense. We live in the digital era. And whether we like it or not, the majority of consumers out there tend to go online to surf for businesses within the industries that interest them. Often, before visiting a physical location, a person will “browse” online to check out a company’s inventory and prices to compare them to the…

5 Reasons Newsletter Marketing Is So Powerful

As we reported in one of our blogs from last week, the CRTC was rolled out a new anti-spam legislation that is attempting to block your email inboxes from receiving an influx of unwanted messages. This, however, doesn’t negate the fact that newsletter marketing is still a very powerful tool. It should be reiterated, however, that seeking and securing permission from members of your emailing list is a mandatory step of the process. It’s not…

5 Reasons Your Business Needs A Toll Free Number

At MeloTel, we always do the best we can to practice what we preach. When we blog about the fact that your company could truly benefit from updating its website, we make sure that we’ve done the very same thing ourselves. When we discuss the fact that your business can experience a spike in growth through simple changes like a revised logo, we do so after updating our very own. MeloTel has made a number…

Finding A True Solution To Spam

On July 1st, the CRTC officially implemented its new anti-spam legislation for Canada. We have had a number of clients, colleagues and friends ask us about how this new law will actually prevent them from continually receiving spam from unsolicited businesses. The truth is that the new legislation is making it so that there are more defined rules set in place for business owners looking to grow their brands through email marketing. But it doesn’t…