Celebrating Leap Day

Celebrating Leap Day

Poor old February 29th. We only see it once every four years and yet, no one really seems to celebrate it. Most special occasions occur on a yearly basis – Valentine’s Day, Halloween, Christmas – they all have a special place on our calendars. But not February 29th. Even though it’s a lot more rare than the popular days mentioned, it seems to receive little to no significant attention. Well, today, MeloTel would like to…

Make Your Monday Merry

Make Your Monday Merry

Let’s be honest. Mondays can be tough. For many of us, getting up for work this morning was something we wish we didn’t have to do. Good thing your MeloTel Blog was updated bright and early today, to help you through the most dreaded of all days. Mondays don’t have to be so bad. In fact, there are a number of ways you can help yourself to get motivated when the beginning of the work…

Finding The Right Voice For Your Brand

Finding The Right Voice For Your Brand

It’s important for your company to have a voice. And we don’t just mean a voice in the literal sense – we’ll get to that in a moment. What we mean is that your business should stand for something. To customers, it’s not just what your company offers but how your company makes them feel that matters. This is why, at MeloTel, we go out of our way to develop strong relationships with the members…

Look Longer At These Logos

Look Longer At These Logos

Your logo is what most consumers will first associate with your business. It is the design that represents your business name and what it stands for. In many cases, your logo is what will help to separate your from your competition. The more recognizable your logo is, the more people will associate success and reliability with your company. So what’s in a logo? It’s more than just a symbol of your brand. Often, logos send…

Fuelling A Functioning Family Business

Fuelling A Functioning Family Business

Happy Family Day Canada! Our MeloTel offices will be observing the holiday today, but will be back in business bright and early tomorrow morning. But that doesn’t mean that the MeloTel Blog is going to take a day off! In fact, we’d like to celebrate Family Day by discussing ways in which you and your family can run a business together! There are many family businesses out there. But just because a business is run…

There Is No Beating Tweeting

There Is No Beating Tweeting

If you’re not tweeting, you’re not competing. That’s one of the new mottos floating around the MeloTel offices. As we mentioned in our last blog about the NBA’s newest sensation, Jeremy Lin, one’s popularity can soar to new heights through Twitter. The increasingly-popular micro-blogging site literally has millions of people following the every move of their favourite celebrities. Of course, that’s not all Twitter is used for. As we’ve blogged about a number of times,…

Social Media Sends New Star Soaring

Social Media Sends New Star Soaring

Have you heard of Jeremy Lin? If not, perhaps you’re not a big sports fan. And to put it even more accurately, maybe you’re not that heavily into social media. You see, these days, you don’t need to be a sports fan to know about a sports athlete any more than you need to be a music fan to know about a famous musician. We’re all collectively mourning the passing of Whitney Houston whether we…

Boost Business Valentine’s Day-Style

Boost Business Valentine’s Day-Style

Yes, ladies and gentlemen, Valentine’s Day is soon upon us. In fact, by this time tomorrow, couples everywhere will be in a state of delight preparing to uniquely celebrate their love. Then again, many other couples may be getting into squabbles if one of the two parties forgets the day! And then there are single folk, who don’t even want to hear that the day still exists. At MeloTel, we feel that no matter what…

Advertising Strategies That Make Sense

Advertising Strategies That Make Sense

In our last blog, we took a look at a SmallFuel.com article by Mason Hipp outlining a list of advertising ideas for small business owners. In it, he explains that you don’t have to spend a big budget to get results. Instead, putting your efforts towards targeting members of your community personally will do the trick. There, of course, a number of ways to do that. Write an article for a newspaper or magazine. Taking…

Low Cost Marketing Strategies That Work

Low Cost Marketing Strategies That Work

After watching the many elaborate commercials that were run during the course of this past Sunday’s Super Bowl game, you can’t help but wonder just how much they cost the advertisers to make. Numerous reports from years past have estimated that to produce and air commercials during the big game, millions of dollars need to be spent! No wonder there is always such a buzz surrounding these commercials. The thing is though, most business owners…