At MeloTel, we’ve been blogging for quite a long time. We tend to keep the blog section of our website updated on a very regular basis in order to ensure that our site always contains fresh content. Having fresh content is certainly one way to encourage readers to keep coming back. It also helps for our site to get picked up in search engines whenever people type in keywords that are related to our business in their searches.
In case the title of this blog entry didn’t already make it clear…yes, it’s totally worth it to post regular blogs! But, perhaps, you’re not completely convinced. Allow us to explain.
Having a regularly updated blog is a great way to build trust.
In today’s world, consumers greatly value the relationships they have with the companies they do business with. Savvy shoppers know that they have options when it comes to locating the products and services they’re most interested in. What often helps people to land on their buying decisions are the experiences they enjoy with the businesses they’re interested in.
Blogs help to develop bonds. They are your company’s way of directly communicating with its target audience. Unlike standard news articles, blogs are meant to be written in very conversational ways. This gives your company a “voice” or a personality that can resonate with the average individual. Especially when your blogs dole out useful information, tips and industry news, you open your company up to becoming known as a trusted source.
Blogs position you as an expert in your field.
As we’ve alluded to, modern day consumers need to know that your business is good for more than just the products and services it offers. When your company represents itself as a leader in its field, it is likely to gain favour with curious web users. People like knowing that they’re dealing with the best in the business. Your blogs should convey your expert knowledge of all things related to your industry.
In keeping with our previously-made point about keeping your blogs “conversational”, your posts should never be filled with industry jargon that can go over the average individual’s head. Your expertise should be showcased by your ability to introduce new concepts in ways that are understandable. Your blogs should be as intriguing and engaging as they are educational. This goes a long way in gaining your brand a great deal of respect.
Blogs offer an excellent customer service source.
In all likelihood, you operate during particular business hours. Your blog, on the other hand, is available 24/7. The more information contained in your blog posts, the more likely your blog will be recognized as a great customer service source. If it can answer questions that your customers may have, it will do its job in securing loyalty from those who would otherwise choose your competitors. A good blog, it can be argued, is a dependable source of help.
Why don’t we get started on your blog today? MeloTel’s Bloggers & Creative Writers For Hire have been helping businesses across North America grow their customer bases and strengthen their customer relationships for years!
For information about how they can begin blogging for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!