Some small business owners – we’re not naming any names – are quite content with doing business the old-fashioned way. They figure that as long as they’re providing unique services or offering interesting products, they can succeed by passing out business cards and asking their friends for referrals. Now, certainly this approach may help one to grow his/her small business. But, it will do so slowly – very, very slowly.
In today’s online-obsessed world, the above mentioned tactics must be combined with the development of a strong online presence in order to truly make a business expand. These days, nearly everyone owns a smartphone. To gain access to information about any type of business or topic of interest, a person can simply type a few keywords into a Google search. When your industry is being searched, but your business isn’t found – there’s a problem.
How does getting a website immediately grow your business? Firstly, it helps to add credibility to your brand. There is a widespread belief, in today’s society, that if your business isn’t online, it’s practically non-existent. It’s a “bad look” to have no digital/virtual representation of your business. It’s practically expected that, if you’re in business, people should be able to learn more about you online.
Secondly, your small business website provides a great convenience to both your would-be customers and yourself. Think of it as your digital business card. Not only do you provide people with a way to easily get in touch with you, but you offer a direct look at your products and services via your website. At the very least, it should have photos displaying your goods, descriptions of what you have to offer and contact information.
How does getting a website help to increase sales? Once you’ve established an online identity, you will have the ability to get the word out about your business to a much more far-reaching audience. Your website is a 24/7 entity that can promote your brand for you while you’re asleep – literally. It gives you a reach you simply can’t achieve by handing out business cards and hoping for word-of-mouth promotion to pick up.
As well, your website enables you to sell your products online. If you choose, you can set it up with an e-commerce solution that will allow visitors to make direct purchases. If you’re interested in increasing sales (and who isn’t?), there are much worse ways to go about it than to let people buy products directly from your website. Online shopping, in case you weren’t aware, continues to grow in popularity with each passing year.
If you’re a small business owner, MeloTel can get your company website all set up for you by registering your domain name, hosting your email and website and designing and maintaining your website for you! Our excellent Domain, Email & Web Hosting services provide you with high-performance, no matter the size of your business. Our Website Maintenance Services are very affordable and take the weight off your shoulders so that you can focus on running your business.
For more information about getting a website set up for your small business, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
