Forgive us for stating the obvious: Social media provide us with powerful communication tools. You’d be hard pressed to find any individual who doesn’t have at least one social media account. Whether it’s Facebook, Twitter, YouTube, LinkedIn, Instagram (the list continues to grow) or any other platform, social media accounts are widely used by people all over the world each and every day.
So allow us to ask the obvious: Are you using social media to promote your business?
If the answer is “no”, we likely don’t need to inform you about the huge opportunities that you are missing. If the answer is “yes”, then perhaps it’s time to examine whether or not you are using your social media accounts to their maximum potentials. It’s important to keep in mind that you need to be “social” on social media. In other words, posting advertisement after advertisement isn’t exactly going to cut it.
“Do you post content without really paying attention to what people have to say about it?” asks Taylor Hawes on HostGator.com, “If so, then you’re taking the ‘social’ out of social media. It’s important to interact with fans and customers via your channels. It’s a good way to get feedback, address complaints, and see what you’re doing right.”
It’s all about getting conversations going.
Attempting to spark conversations and engaging with others are important ways of truly communicating and intriguing the members of your target audience. At MeloTel, we do our best to update our social media accounts on a daily basis. Most often, our updates include links to our latest blogs. But we don’t just post the links. We ask questions. The answers to those questions are generally found in our blog posts.
The point of each question, however, is to spark a sense of curiosity in the reader. The point to each link, of course, is to get the reader to visit our website. It is our intention to both engage our social media followers while also introducing them to solutions provided by our business. The more visitors to our website, the more opportunities we get to turn them into paying customers. It’s a strategy not unlike this one that you should employ for your business.
It’s important to mix it up.
In addition to your article and video links, you should post content that is specific to your brand. Naturally, this is where blogging can help you. By posting new blogs to your website on a regular basis, you not only gain favour with search engines, but you provide your social media followers with fresh and original content that they can’t find anywhere else. It helps you to stand out!
“Anyone can share, retweet, and rehash news that they’ve read elsewhere, but do you have anything original to say to your audience?’ asks Hawes, “Sure retweeting and sharing valuable information is great, but you should also take time to create and share original content. If you need help in the content creation area, hire outside help. A professional writer, photographer, or social media consultant can help you create original, sharable content for your online communities.”
Contact MeloTel today and ask us about how our Bloggers & Creative Writers For Hire can both compose original blogs for your website and regularly updates your social media accounts for you! Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!