In our last blog, we discussed the ever-popular topic of promoting your business online. As you likely already know, we are living in a world where practically everything is on the internet. Therefore, if your business is not present on the world wide web, you are giving out the impression that you don’t even exist!
Naturally, you want to take advantage of as many ways as possible to promote yourself online. In our last blog, we took a look at an Entrepreneur.com article that listed a number of ways to help your business promote its website. But once people are aware that your website exists, there are a number of other tasks you must complete to help promote it.
One way to do that, suggests the business magazine’s website is to explore search engine marketing. In some cases, businesses will pay to have a text ad appear when visitors search for certain keywords. Again, this is where regular blogging comes in very handy because it enables your site to be picked up through more keywords in search engines.
Entrepreneur.com also recommends that you launch a sweepstakes. This way, you will be able to register people on your site, which will allow you to create an emailing list for your newsletters. This helps to promote your business as well, as it gets people excited about winning a free gift.
The hope, of course, is that they will continue to check out your website for the products and services you offer, and hopefully be encouraged to make a purchase. You may also want to consider offering free content to other websites. “It’s a win-win situation,” writes Entrepreneur.com, as “the other site gets free articles to beef up their offerings and you get a link back to your site and the cachet of being an expert.”
Another way to push your business online is to reward the customers who have made online purchases. When an order is placed, you may want to send along a promotional gift with the item that was purchased. As well, don’t forget to include a catalogue with the order so that your customers are encouraged to return to make more purchases.
Create an online survey, says Entrepreneur.com. This will help you to better determine exactly what your customers are looking for. It offers you crucial information about how well your website is working to sell your products. Take these tips seriously and work on constantly improving your ability to serve your customer base.
Speaking of your customer base, it’s always important to be able to pinpoint exactly who your target audience is. The goal of your online campaign should be to get internet users to click on your ads, not away from them! We wish you the best of luck in implementing these ideas. And as always, we are eager to hear from you so we may discuss ways that MeloTel can help you take your business to the next level.