3 Reasons To Send Out Email Newsletters

At MeloTel, we see as ourselves as “practice what you preach” people. What we highly recommend, we do ourselves. This is most certainly true when it comes to email marketing. Each week, we send out a new email newsletter to our subscribers. And we regularly encourage our clients to reach out to their own customers on a regular basis. Email newsletters provide great ways to keep in constant contact. They serve as excellent online methods…

Being Accessible Is A Big Way To Boost Business

In our last blog, we stressed the importance of staying in touch with your customers. By doing so, you will establish and grow your customer relationships, helping you to discover their individual needs and wants. By getting to know your clients, you will be able to find ways to build brand loyalty. This leads to word-of-mouth promotion that inevitably garners you more customers. It’s a cost-effective marketing strategy. By having an easy-to-access nature, you will…

Staying In Touch With Customers Is The Ultimate Marketing Strategy

Our customers mean a lot to us. It is never lost on the MeloTel team that without the support of the many amazing business owners across North America who make up our customer base, we would have no company to run. It’s also not lost on us that each and every one of our clients has taken a chance. As a smaller telecom provider, MeloTel is a company that many of our clients admit they…

What Does It Take To Have An Engaging Website?

In our last blog, we revisited the topic of updating your website’s content and pretty much insisted that it be done on a regular basis. At MeloTel, we like to practice what we preach. Not only do we endeavour to regularly keep each of our site’s webpages fresh, but we also blog like crazy! On an average week, you’ll find no less than four new blog entries posted in our blog section. Yes, on one…

Understanding The Value Of Updating Your Website’s Content

Remember when newspapers were a thing? Okay, well newspapers still exist. However, they’ve largely given way to the internet as a primary source of news and information. People flock to the internet each and every day to discover all of the latest goings-on in the world. Naturally, the worldwide web updates with new content, social media posts, pictures, videos and other intriguing material numerous times throughout each day. Imagine if newspaper publishers were to release…

Using Social Media To Help Your Brand Build Relationships

In our last blog, we revisited the topic of social media and highlighted their ability to help companies build brand loyalty. In many blogs before that, we’ve pointed out that, in today’s world, customer relationships count for a lot. Consumers want more than just products and services from the companies they support. They want fruitful interactions that make them feel valued and appreciated. This is a top reason social media marketing is so important. Consider…

Building Brand Loyalty Through Social Media

Here’s the world’s worst kept secret: social media have collectively taken over as a top form of communication. We certainly live in an interesting time. Never before has it been so easy to get access to people from all over the globe. The wide variety of social media platforms that are out there allow individuals from all walks of life to share pictures, videos and even what used to be considered their innermost thoughts. By…

Why Your Customers Still Prefer Calling You On The Phone

In today’s technology-driven world, there is a multitude of ways for your customers to get in touch with you. Email, social media platforms, messaging apps, live chats etc. As long as you’re utilizing them all properly, they can be quite useful. It needs to be highlighted, however, that amidst all of these communication methods, there is one that has stood the test of time and has never truly gotten old – the telephone. People like…

Never Underestimate The Importance Of Feedback

MeloTel is a company that is all about helping businesses better communicate with their clients. Therefore, it only makes sense for us to champion the act of opening the lines of communication between employers and their employees. There’s no question that a positive and productive working environment can be fostered by the openness and high comfort levels shared between workers and their bosses. This is what makes feedback so important. As a business owner or…

Reminding You Why It’s Wise To Make The Switch To VoIP

Welcome to September everyone! On behalf of the entire MeloTel team, we hope you had an amazing Labour Day long weekend. We also hope that, since the kids are back in school, you’ll be able to make a smooth transition into a season that will bring your business the most success of the year. With that said, we feel it’s important to remind you about why making a switch to a VoIP-based telephone system is…