In our last blog, we took a look at a StartupNation.com article that features some key points to achieving customer satisfaction. It mentioned that customers require service from staff members who are both knowledgeable and friendly. Going over and above the call of duty to make a customer happy never hurt anyone. That’s why we enjoy doing just that, here at MeloTel!

StartupNation.com listed five main points that can help to ensure that you are satisfying your customers. We’d like to take that list a step further by saying that satisfying your customers isn’t enough. It’s about making them happy. And to do that, you must create long-lasting relationships.

Of course, you can’t just be a smart and friendly guy. Customers expect to get what they pay for, as well. When searching out products and services, people generally take the time to research different companies to see what they are made of. So don’t assume that they don’t have other options when they visit your place of business.

Good Value. As the website points out, this is where price factors in. Naturally, customers are often concerned about how much they are paying. So remember that you add value to the customer experience by providing them with top-notch service and information that will make their dealings with your business unforgettable experiences.

Convenience. We know a lot of people who pay what they call “convenience tax”. “If you make my life easy, I’ll pay you even more,” said one of our clients recently. The bottom line is that customers enjoy when things are made simple. So make things easy to find. Be organized and make the shopping experience a fun one.

A Fast Finish. According to StartupNation.com, many businesses “fall flat” at the finish line. We think that this point can be argued, but it suggests that you “get out of the way” of your customers once the buying decision is made. Don’t impede on their time by making further suggestions.

At MeloTel, we truly want what is best for our customers and will make suggestions to help them get the most out of their buying experiences. Use better judgment when making such suggestions and ensure that your customers’ needs are coming first. For a great dose of customer service, call MeloTel at 1-888-MELOTEL today!

It may not surprise you to know that, here at MeloTel, there is a lot of emphasis placed on satisfaction. Hence, our Quality of Service Guarantee. It means a lot to us to know that we have not only done a good job, but that we’ve made our clients happy. Believe it or not, as much as we know that we must run a business, the smiles we leave on the faces of our customers make what we do worth it.

At the end of the day, we are very confident that making customers not just satisfied, but happy, is what will make them our customers for the long haul. It’s about the relationships that we develop. We don’t see our clients as numbers, but as real people. And just like ourselves, we know that they need to feel that they are being listened to and respected.

On StartupNation.com, it is explained that it is your service – not necessarily your price – that is the most significant reason that a customer will work with you. The website recalls a BIGresearch survey that found that customers would actually travel farther “for the right combination of price, quality and customer service.”

So what really makes a customer satisfied? The website lists off five main points. We’d like to take a look at those points and, as always, add our spin to them. Keep in mind that you can always call us up at 1-888-MELOTEL and get an example for yourself of the type of top-notch service MeloTel provides!

Knowledgeable and Available Staff. According to StartupNation.com, customers need to know that they can receive knowledgeable assistance when making a buying decision. They place a high value on getting accurate information and prefer to be assisted by employees who know exactly what they are talking about.

It’s a good thing we’re VoIP experts, here at MeloTel. Furthermore, we employ staff members who are extremely talented in their respective fields. Just like a gourmet recipe, we want to make sure that our service staff is made up of only the finest ingredients! And we know that our customers expect nothing less.

Friendly People. What good is knowledgeable service if the person giving it to you isn’t polite and courteous? Customers want people who are as friendly as they are product-savvy. As we alluded to earlier, your customers should feel valued by you. So be nice! We’ll continue to take a look at this topic in our next blog.

In our last blog, we continued to discuss this week’s theme of giving your customers something for free. On Monday, MeloTel happily announced that we are taking on voice over ad requests for our Voice Talent Production team to record for free! We feel that it will be mutually beneficial to showcase our talents while building our own portfolio.

Ingunn Aursnes agrees that the act of giving customers something for nothing is a marketing strategy that can attract many new customers. It isn’t just about giving things away to everyone though. As Aursnes makes clear in Home Business Magazine, it’s important to target your audience so that you may solve their biggest issues. Meeting their needs is incredibly important in encouraging them to keep coming back.

Our last blog ended with the mention that business owners need to “get in the shoes” of their potential customers. To do so, Aursnes recommends that you firstly speak with your sales staff to find out what concerns are often mentioned by your customers. In addition, take the time to speak to your customers directly, asking them what motivates them to make purchases.

According to Aursnes, customers are usually not interested in you. They are interested in what you can do for them. If you can meet their needs, they will seek you out to continue doing business with you. Your free sample of a product or service is an excellent way to show them what you can do for them. But make sure what you are giving away is of value.

Define a Product, Service, or Activity You Could Give Away. What you give away doesn’t have to be expensive. But, to reiterate, it must be of value to the customer. Says Aursnes, the last thing you want to do is give away a “pretend offer” – which is nothing more than a sales pitch. There should be a perceived high value to what you are offering. Again, meet a need and secure a new client.

At MeloTel, we’re not stopping at the free Voice Talent Production spot! The MeloTel Freebies section also offers MeloSIP Click2Talk for FireFox. This cool feature automatically turns phone numbers on the websites you visit into a click-able link that automatically allows you to make a phone call. All you need is a Soft-Phone like Bria, X-Lite or Zoiper.

The best thing about MeloSIP is that anyone can use it! It’s a free software that MeloTel would provide to the FireFox Add-on Community. For more information, contact us at 1-888-MELOTEL to discuss using MeloTel as your service provider. This will enable you to connect MeloSIP to your MeloTel account and use it with your desk phone! Free!

You know the phrase, “nothing in life is free”? Well, it’s not true. Nope. Not as far as MeloTel is concerned. In our last blog, we revealed that our incredible Voice Talent Production team is up to the task of providing you with a free voice over ad. All you need to do is email your copy and the concept you are looking for to voices@melotel.com.

If we feel that your voice over idea is unique enough to help us build our portfolio, we’ll do it for you – for nothing! Firstly, our awesome team loves getting behind the mic. It is made up of very talented voice over artists including professional musicians and trained actors. But secondly, at MeloTel, we believe that providing free services can be very beneficial.

Our mission, first and foremost, is to provide added value to the MeloTel brand. We work diligently on making sure that our clients are 100% satisfied and happy with our services, at all times. If we can go the extra mile to provide them with something for free, we feel that they will be given a good dose of what we have to offer – and it will work as an incentive to have them continue to work with us.

Hey, it’s worked before! And we’re happy to say that our client base has been growing exponentially since we first adopted this concept. You don’t have to just take our word for it, by the way. Ingunn Aursnes of Home Business Magazine agrees that building relationships is a key element to having your business grow. And giving customers “something for nothing” is an excellent way of achieving that.

Aursnes writes, however, that there are a few things that entrepreneurs should do before deciding to give out their services for free. Using this marketing strategy should entail having a good handle on the marketplace and knowing how to target the customers who are most likely to support your business. So, first things first…

Define Your Target Audience. Focusing specifically on your target market will help you to spend less than you would on traditional marketing, says Aursnes. This is because you are honing in on the people “who are predisposed to your product or service.” Remember that you can’t service everyone. So the key isn’t to give away your services to everyone. You want those who are bound to come back.

Identify Your Target Market’s Biggest Pain. What are the biggest concerns of your target audience? If you can solve the problems had by your customers, you will be more likely to be able to attract them in droves. You need to think like your potential customers, writes Aursnes. To get in their shoes – so to speak – there are a few things you will need to do. Check out our next blog to read more about them!