Here we are, smack dab in the middle of the busy holiday shopping season! Stores all across North America are enjoying heavier foot traffic than normal. And, naturally, that translates into much higher sales. Now, this isn’t just a busy month for brick-and-mortar stores. Online shopping is at an all-time high as well. In fact, online shopping sales numbers grow exponentially each and every holiday season. Are you taking advantage?
What can you do to boost traffic to your company website during the holidays? Here are five ideas:
1. Change the graphics to make them more festive.
Last week, we blogged about some of the important elements of a company website during the holiday season. Among them was holiday imagery. Decorating your site is no different than decorating your physical place of business – it’s practically a must at this time of year. Even small and subtle changes, like the presence of virtual snowfall, can endear online shoppers to your site. With that said, it’s important to accompany holiday imagery with special holiday deals.
2. Highlight your holiday deals.
Branching off of that last point, the following must be said: What’s online holiday imagery without accompanying holiday specials? Especially at this time of year, consumers look for bargains. With so many different brands advertising their items at discount prices, it’s important to remember that keeping up with your competition involves a little price matching. To increase visitors to your company website this holiday season, be sure to advertise the fact that you have discounted prices on your highly sought-after items.
3. Go heavy on social media.
What is the best way to advertise the fact that you have discounted prices on your highly sought-after items? Facebook, Twitter & LinkedIn – these social media platforms are hugely popular and are only getting more popular with each passing day. Using them is free, so it only makes sense to update your accounts regularly with news about the various goings-on of your business. Be sure to incorporate links to your website in all of your social media posts.
4. Send out regular newsletters.
At MeloTel, we email a new newsletter each week. It’s important to us to constantly keep both our clients and members of our target audience in the loop about how our company can help them. Again, incorporating links to your company website comes in very handy here. Give your customer base easy pathways to your site so that they don’t have type in your domain name themselves. Especially if you have particular product pages you wish to promote, include links to those pages in your newsletters.
5. Invest in an e-commerce solution.
What’s better than increasing traffic to your website? Increasing sales through your website! If you’ve yet to invest in an e-commerce solution, there’s arguably no better time than now. Not only is online shopping helping North American businesses to rake in the dough during the busy holiday shopping season, e-commerce helps companies to grow their sales all year long!
Do you need some help keeping your company website updated? Contact MeloTel today and ask us about our Website Maintenance Services. Please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!