The popularity of the internet isn’t about to die down any time soon. In fact, it can be assumed that it will only continue to rise. Each day, it appears as if there is another new wrinkle to the whole internet surfing world. The worldwide web has essentially taken over as people’s chief means of communication, entertainment and locating useful information. This is incredibly important to keep in mind for your business.
Does it even need to be stated that your company requires a strong online presence in today’s marketplace? Perhaps, it does. Because there are still a number of business owners out there who haven’t yet established their own company websites. However, launching a website is only the first step. Once your website is up and running, it’s imperative that it be maintained. It’s like your car, in a way. It requires maintenance.
Naturally, your car will require oil changes, tune up and regular gas fill ups. Your website, similarly, will require updates, new content and added features on a regular basis. Without maintaining your website, it stands to lose visitors. With dwindling website traffic, you stand to lose out on a lot of customers who would have otherwise gotten in touch with you to learn more about what you have to offer.
Here are four ways that website maintenance can grow your business:
1. It grows customer interest. A well-maintained website both attracts new customers while maintaining and growing the level of interest had by your current customers. By adding fresh new content on a regular basis, you give people reasons to keep visiting. It shows that things are happening with your business that are worth checking out. A stagnant website communicates that nothing special is happening – which may even look like your business has closed!
2. It grows your search engine hits. The more you maintain your website, the more you encourage hits in search engines. In fact, Google is known for establishing whether or not your website has been recently modified. When you fail to make changes on your website, you run the risk of having it listed underneath your more active competitors. In the long run, this is going to cost you business, as less online users will be discovering you.
3. It grows your professional image. As mentioned earlier, a website that goes without updates can communicate that your business is inactive. It’s important to keep everything on your website accurately up to date. That includes making sure that all links are active and not being sent to outdated or no longer existing pages. Your website needs to communicate a strong image of your business that is sure to impress.
4. It grows your sales. At the end of the day, your website is meant to encourage customers to do business with you. By having it updated with information and photos of all of your new products and services, it helps for customers to stay in-the-know about what you have to offer. As well, revealing news about discounts, sales and events is a great way to keep your website fresh and intriguing to your online visitors who will be encouraged to visit you in person.
At MeloTel, we offer Website Maintenance Services. Our monthly webmaster plans are perfect for the individual or small business that has a small amount of sites in their network, and that can benefit from about 2 to 15 hours of work each month. We can complete ongoing web related tasks that might be taking your time away from more important business needs. For more information, please don’t hesitate to call us at 1-888-MELOTEL.
