Happy Valentine’s Day everyone! For those of you thinking that today is all about acknowledging romantic relationships, guess again. For business owners, today is also a day to celebrate the many wonderful relationships you have with your customers. Okay, so maybe that’s something you should do every day. Showing your customers you love and appreciate them is certainly not something that should be done only once a year.
However, today is an excellent day to discuss some of the best ways to show your customers how much you love them. Here are four:
1. Offer heartfelt thank yous.
The words “thank you” should be part of your everyday vocabulary. However, there are certain instances when going the extra mile is necessary. Did you get a new client who made a big purchase? Did you receive a referral that turned into a new customer? You certainly have people to thank in these scenarios and offering up discounts and even freebies are great ways to show your gratitude. And, in some cases, a friendly phone call or a handwritten letter will make for an excellent display of your sincere appreciation.
2. Hand out some freebies.
To further a suggestion we just made, handing out freebies is always a great idea. Who doesn’t like getting things for free? Gifts are great ways to make customers happy. However, it’s important to ensure that your gifts are of value. If your gifts don’t have some sort of useful functions that your customers can take advantage of, they may reflect poorly on your brand. Be sure to select useful promotional items or, even better, some of your high-quality products!
Keep in mind that freebies don’t necessarily have to come in the form of physical, tangible objects. Going over and the above the call of duty for your customers by providing free services is just as good and, quite often, better! Making a personal delivery instead of shipping something in the mail (if the destination is within your city) is a great way to show that your company truly values its customers.
3. Always provide service with a smile.
It sounds like a cliché, but that doesn’t make it invalid. It’s important to provide top-of-the-line customer service to show how much your customers mean to you. When you consistently provide stellar customer experiences, your customers will keep coming back. This involves more than just smiling, of course. Calling customers by name, remembering important events in their lives and anticipating their needs are all parts of what makes it fun to work with you.
4. Make yourself accessible.
You can’t be expected to be available 24/7. But it doesn’t mean that you should have the reputation of someone who can’t be depended on. Your customers want to know that when they reach out to you, you will take their inquiries seriously. That involves returning messages within 24 hours and even answering the phone during times when you’re not in the office.
MeloTel helps business owners to make this possible with the use of the fascinating Single Number Reach feature. It allows you to forward your business number to up to five different devices of your choice. That way, when the number is dialed, all five devices will ring at the same time. Single Number Reach makes it impossible to miss another important call!
For information about Single Number Reach, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!