With December now here, you can bet that online shopping is going to reach all-time high. At the very least, it will reach the highest numbers this year. It’s pretty much the same thing every year at this time. While online shopping is a popular Canadian practice all year long, the end-of-year holiday season encourages more people to hop on the internet to buy gifts than at any other time of the year.
Can you blame them? More and more people are finding that avoiding both long line ups in the stores and wait times to find spaces in parking lots is a huge benefit worth reaping. Is your company website allowing customers to shop directly from it? If not, there’s no better time than now to make some changes to it so that you can both increase profits and satisfy your customers in ways you never have before.
Here are four ways to entice customers to buy from your website:
1. Make it mobile-friendly. Where do you do most of your internet browsing? We’re willing to bet that little device that you generally carry around in your pocket is one of your chief sources of internet access. If your website isn’t compatible with smartphones and other mobile devices, you’re missing out on a huge portion of the marketplace. People often shop online using their phones. Make sure your site is capable of allowing that.
2. Included targeted advertisements. When people visit your website, it should be made pretty obvious what items you have on sale, what they cost and how they can be purchased. Your website should be designed in such a way that it helps visitors to easily navigate to the products that they are most interested in. Feature special advertisements that bring attention to your most popular items in order to maximize sales.
3. Utilize your social media profiles. It should probably go without saying that your social media feeds should be filled with news about your holiday specials, discounts and availability of products that can be purchased online. Using the ever-popular Facebook and Twitter platforms, among others, is a “no brainer” solution to boosting visits to your company website for the purpose of online shopping.
4. Include links in your emails. The importance of email marketing cannot be understated. The more you keep in contact with your customers, the more opportunities you give your business of growing customer relationships. When you send your emails, be sure to include links to your website in the email signatures. You’ll also want to be sure to advertise the fact that your website can be visited to make direct purchases over the course of the holiday season.
Does your website need updating to accommodate for e-commerce? If so, MeloTel can help. We proudly offer Website Maintenance Services that help you to complete ongoing web-related tasks that may otherwise take time away from your busy schedule. Our monthly webmaster plans are perfect for the individual or small business that has a small amount of sites in their network and can benefit from about 2 to 15 hours of work each month.
MeloTel provides a variety of Website Maintenance Services by highly-skilled, competent and dedicated staff members. We strive to offer exceptional service in expeditious time frames, while providing you with the personal attention that you deserve. We also proudly offer our services at a fraction of the cost of hiring a full time in-house web designer. For more information, call us at 1-888-MELOTEL or use the Live Chat Support feature on our website!