MeloTel is a big supporter of content marketing. That’s pretty obvious, isn’t it? Committing ourselves to posting a new blog to our website a minimum of three times a week has greatly improved our ability to be found in search engines by curious internet surfers. The concept of blogging, however, is still catching on. There are many business owners throughout Canada who haven’t quite tuned in to what content marketing is all about just yet.
Well, consider the fact that a rapidly growing number of Canadians hop online each day to attain news and information about subjects they’re interested in. If your business is able to provide such information, what is the likelihood that people will find your website when they are looking to have their questions answered? A good blog will contain keywords that search engines will pick up. And this helps for your website to attract a lot more traffic.
But why would people be interested in reading your blog, you ask? Here are four reasons:
1. People like receiving objective information. For the most part, blogs are not controlled by big media corporations. As a result, bloggers are not bound by certain restraints put on them by the media outlets they would otherwise be working for. We all know that news sources are required to convey their stories through particular perspectives that are restricted by the views of their sponsors and advertisers. Bloggers, however are more objective.
2. People enjoy interacting online. Blogs are meant to inspire discussion. This is why they are so often posted on social media platforms. A link to each MeloTel blog can be found on our Facebook and Twitter accounts. This is to encourage comments, sharing and the asking of questions. Because people enjoy this type of interaction, your own blog is likely to attract attention for your company in ways that you haven’t received in the past.
3. People like learning new things. In many ways, blogs help to showcase the “expertise” of a company. Naturally, your blog will be one that focuses on topics that are relevant to your industry. Your blog should answer questions that many of your customers ask you on a regular basis. As a result, your company website will become known as a useful information source that people can go to in order to learn new things.
4. People want to be entertained. One of the great things about blogging is that is allows for writing to be done without specific rules and boundaries. Blogs can be written as entertaining points of view or they can be presented as serious news pieces. They can be made to make people laugh or they can be designed in ways to highlight very important topics. No matter what “voice” you choose for your blog, it provides people with a unique source of entertainment.
At MeloTel, our Bloggers & Creative Writers For Hire are available to write blogs for your company website in any voice that you choose. For many years, our bloggers have been helping Canadian business owners to grow their reach online through blogs that cover a wide range of topics. Our team is made up of very creative individuals who have practically become experts in a wide range of fields.
No matter your business type, our team of writers can help to make your website one that is visited a lot more often. That way, you’ll be given the opportunity to convert a lot more curious internet surfers into customers. For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact MeloTel at 1-888-MELOTEL or use the “Live Chat Support” feature on our website!
