When it comes to giving your customers the scoop on what is happening with your business, it’s best you keep things on a “need to know” basis. And, the truth is, they need to know everything! Remember, we are living in a time when social media are all the rage. Through Facebook and Twitter, people attain so many tidbits of information so quickly, these days, there really isn’t a reason anymore to keep people in the dark.
And why would you want to? The more your customers know about you, the more they will be endeared towards supporting your brand. At MeloTel, we pride ourselves on being a “people’s company”. We regularly keep our customers in the loop through such avenues as our weekly newsletter. We also ensure that our website and social media accounts are regularly updated with new blogs. Basically, we like keeping our customers in the know!
Here are four reasons that you should be doing the same:
1. Information is expected to be readily available. As we mentioned, we are living in the era of Facebook and Twitter, not to mention numerous other social networking platforms. If people are curious about a topic, they can easily learn more about it in their social media feeds. Don’t get left out in the dark by being the type of business that is resistant to sharing important information about itself. It’ll only make customers feel left out.
2. You can nip problems in the bud. If something is amiss, it’s best to be upfront about it. People appreciate honesty. For example, if you have promised to have an item shipped by a particular date, but an issue arises with the delivery, reach out to your customer to let him/her know about the delay. It’s much better to be informative about a mishap than to have someone get his/her hopes up only to be disappointed. That way, you won’t lose trust.
3. It’s a great form of advertising. Let’s be honest. Your customers aren’t likely to take the lead role on the whole “keeping in touch” thing. As a business owner, it should be among your top priorities to reach out to your customers to let them know that you’re thinking about them. That way, they will be a lot more likely to think about you when it comes time for them to find needs for your products and services.
4. It shows that excellent customer service is a top priority. Keeping customers in the know is simply good for business. It offers you the opportunity to answer questions before they’re even asked. Informing customers about things like extended business hours, special events, discounts and other promotions makes it so that people don’t have to wonder if you’re business is still functioning.
With all of that said, we’d like to keep MeloTel’s customers in the know by informing them that our company Founder & CEO, John Meloche is currently on a personal leave of absence in order to attend to some family matters. Starting today, John will be unavailable until March 14th. Please rest assure, however, that the MeloTel team is both qualified and happy to respond to any all of our customer requests.
In the event that you have an urgent request, please don’t hesitate to contact our Assistant Manager, Michael Paz by calling 1-888-MELOTEL. You may also use the “Live Chat Support” feature on our website. If necessary, he will be able to contact John directly, on your behalf. At MeloTel, we strive to provide top-of-the-line hosted services in addition to unbeatable customer service. We look forward to continuing to do so by always keeping you in the know!